Requirements

• Experience: 3+ years in marketing operations, digital marketing, or product marketing, ideally in B2B or B2B2C or employer health benefits; experience supporting an enterprise sales motion strongly preferred.
• CRM & MarTech Fluency: Hands-on experience with Salesforce and a marketing automation platform (Account Engagement/Pardot preferred), including lead scoring, dashboard-building, and reporting.
• AI & Martech Fluency: Working understanding of how AI tools such as Claude integrate with and operate across a connected marketing technology stack (Salesforce, LinkedIn, design/creative platforms, marketing automation), and a proactive eye for where AI can streamline workflows and reporting.
• Search, AEO & GEO Expertise: Deep, hands-on expertise in SEO, AEO, and GEO — technical SEO, keyword and content strategy, and structuring content for AI answer engines — since this role owns search and AI discovery end-to-end with no SEO counterpart on the content team.
• Web & Testing Acumen: Experience with web content management systems (e.g., WordPress) and web analytics (Google Analytics 4).
• Program & Event Management: Proven ability to manage multiple concurrent projects — from sponsorship ROI analysis to venue logistics — with strong attention to detail and follow-through.
• Communication & Brand Judgment: Excellent written communication skills and a sharp ear for brand voice, with experience maintaining sales enablement or knowledge-base content.
• Analytical Rigor: Comfort building and interpreting dashboards across multiple data sources, and translating data into clear recommendations for a marketing leadership audience.