Responsibilities

• Own and support launches for new features, product updates, and select platform capabilities, including launch planning, audience definition, messaging development, and cross-functional coordination.
• Develop messaging and evolve our positioning for assigned product areas, translating technical capabilities into clear customer value and distinct stories that resonate in the market.
• Conduct customer and market research through interviews, win/loss analysis, competitive intelligence, community listening, and hands-on product exploration.
• Create enablement materials for the Sales team, including launch briefs, battlecards, FAQs, pitch support, and internal guidance.
• Partner cross-functionally with Product, Engineering, Design, Brand, Growth, Sales Enablement, and Customer Experience to keep initiatives moving from planning through launch.
• Monitor competitive activity and market trends, and share insights that inform launch strategy, positioning, and broader product marketing recommendations.

Requirements

• 3+ years of product marketing experience, ideally in B2B SaaS, cybersecurity, or another technical category.
• Demonstrated experience supporting product launches or major go-to-market initiatives from planning through execution.
• Strong writing and communication skills, with the ability to translate technical concepts into clear, credible messaging for a range of audiences.
• Ability to conduct and synthesize customer, product, and market research into actionable insights and recommendations.
• Strong project management, prioritization, and cross-functional collaboration skills, with the ability to move work forward independently.
• Experience marketing technical products, cybersecurity solutions, or offerings for highly regulated industries is preferred.