Responsibilities

• Own CNP Processing & VAS Go-to-Market Strategy — Lead positioning and messaging for NMI's card-not-present processing stack and Value Added Solutions, including tokenization and vaulting, recurring billing support, ACH, invoicing and fraud prevention tools.
• Define clear, outcome-led value propositions for ecommerce merchants, subscription businesses, marketplaces and software platforms, grounded in conversion, revenue retention and fraud reduction rather than processing specifications alone.
• Develop differentiated narratives that articulate why NMI is the processing and VAS partner of choice for online and card-not-present businesses, moving away from feature-and-spec language in favor of stories about merchant and partner success.
• Partner with Product Management to influence roadmap decisions using merchant insight and competitive intelligence, driving adoption of NMI's CNP processing and VAS suite.
• Drive Product Launches & Market Adoption — Support go-to-market execution for new processing capabilities, VAS features and integrations.
• Collaborate cross-functionally across product, sales, corporate marketing and channel marketing on launch execution.
• Create launch plans, enablement materials, customer-facing messaging and internal readiness programs for online merchants, subscription businesses and software platforms.
• Support adoption and revenue generation by aligning messaging with onboarding, documentation and the merchant experience.
• Build Understanding of the eCommerce & VAS Ecosystem — Develop working knowledge of buyer and operator personas within ecommerce, subscription/recurring Billing and software platform segments.
• Conduct market research on trends in online fraud, chargebacks, PCI compliance, checkout conversion and payment orchestration.

Requirements

• Five plus years of B2B product marketing experience in payments, fintech or a closely related ecommerce technology space. Payments or fintech experience is required.
• Experience marketing, or supporting the marketing of, card-not-present payment processing, online payment gateways, tokenization/vaulting, recurring billing, fraud prevention or related payments or fintech value added services.
• Ability to help translate technical processing and fraud/compliance capabilities into solution-forward, outcome-based messaging for non-technical merchants and buyers.
• Experience supporting cross-functional product and feature launches.
• Comfortable and effective presenting live to sales teams, prospects and internal/external stakeholders.
• Ability to move a product's narrative from feature-and-spec-led to solution- and outcome-led, and to bring sales and channel teams along with that shift.
• Uses AI tools as part of daily product marketing work (research, content, competitive analysis, enablement production).
• Strong storytelling, messaging, speaking and content development skills.
• Bachelor's degree in Marketing or another related field.
• Strategist - You combine classic strategic marketing skills with experience in multi-channel marketing/distribution, have perspective, and can see and discuss multiple aspects and impacts of issues and project them into the future.

Preferred

• Experience marketing into ecommerce, subscription/recurring billing, marketplace or software platform segments.
• Familiarity with payment gateways, tokenization, PCI DSS compliance or fraud/chargeback management tools.
• Experience working on cross-functional projects with multiple stakeholders.
• Experience contributing to a product's shift from a technical, spec-driven story to a solution- and outcome-driven story.
• Exposure to ISOs, resellers or channel partners.

Benefits

• A remote first culture!
• Competitive compensation and benefits
• Personal growth and advancement opportunities
• Flex PTO & dedicated sick time
• Health, Dental and Vision Insurance
• Life, ADD, Short-term and Long-term Disability insurance
• 401k matching up to 4% after two months of service
• Flexible Spending Account
• Paid Parental Leave
• Company volunteer days