Responsibilities

• Serve as a strategic product marketing partner for assigned projects, quickly building subject matter expertise and translating complex offerings into clear, compelling market narratives.
• Develop and execute go-to-market plans, with clear objectives, audiences, deliverables, owners, milestones, and measures of success.
• Conduct competitive and market analysis using buyer research, search behaviour, review sites, competitor content, and other relevant data sources.
• Create differentiated positioning, messaging, comparison content, buyer guides, sales enablement, case studies, pitch materials, and product marketing assets.
• Partner with Digital teams on SEO, paid and organic activation, audience journeys, and campaign execution.
• Manage multiple projects and shifting priorities with strong judgment, transparency, and follow-through.

Requirements

• 8+ years of product marketing experience within a global organization, ideally supporting B2B, enterprise, SaaS, technology, learning, HR, or workforce solutions.
• Demonstrated experience in competitive marketing, including competitive intelligence, differentiated positioning, comparison content, sales enablement, competitive SEO, or reputation defense.
• Proven experience developing and executing go-to-market plans from strategy through activation and measurement.
• Strong project leadership skills, with the ability to enter a new area quickly, create structure, drive cross-functional alignment, and deliver high-quality work on time.
• Excellent writing and storytelling skills, with the ability to simplify complexity and create persuasive content for buyers, sellers, partners, and senior stakeholders.
• Analytical mindset with experience measuring performance, tracking ROI, and applying insight to optimize outcomes.
• Ability to operate effectively in a flexible, project-based role where assignments and priorities may evolve.