Responsibilities

• Researches clients, their industry, and their objectives to develop well-informed, innovative cross-channel strategic plans, including solutions beyond the client's initial request. Conducts inventory evaluations independently or with vendors and prepares a formal proposal.
• Collaborates cross-functionally to support the onboarding, launch, and post-fulfillment of custom programs, acting as an additional resource for Campaign Managers throughout the program lifecycle. Proactively shares knowledge and experience with team members.
• Continually increases knowledge and expertise of the digital marketing ecosystem and its advancements. Shares industry updates with teammates.
• Supports Sales with new business proposal delivery, coaching reps on new strategies or products and leading as technical and strategic expert on client pitch calls, as needed.
• Drives operational excellence by identifying efficiency opportunities, keeping proposal materials relevant and competitive, and streamlining end-to-end proposal and onboarding processes.
• Directly manages and develops a team, including hiring, onboarding, workload distribution, and day-to-day guidance on client and account matters.
• Sets performance expectations and conducts regular one-on-ones, coaching, and formal performance reviews for direct reports. Identifies development needs and creates growth plans to build team capability and support career pathing.
• Serves as the escalation point for complex client or campaign issues surfaced by the team, ensuring timely resolution, consistent application of processes, and quality control across campaign performance and client communications.

Requirements

• Bachelor's degree (or international equivalent) or equivalent experience, required
• Degree in Business, Marketing, or related field.
• Certifications in Google Analytics, Google Ads, and Google Display (or ability to obtain), preferred.
• 5+ years of related experience, required.
• Digital marketing experience including SEM, SEO, websites, listings management, social media, display, etc. required.
• Experience working with bid management tools such as Acquisto, Skai, or Marin required
• 7+ years of related experience, preferred.
• Strong industry knowledge of pay-per-click mechanics, analysis, and reporting, with the ability to work with large, corporate, and national accounts.
• Proven communication skills, both written and verbal, with the ability to collaborate with and lead peers and cross-functional team members, as well as present to prospects and clients.
• Developed technical aptitude with the ability to utilize industry related tools and systems (e.g., Microsoft Office Suite, Teams, Zoom, etc.).

Preferred

• Certifications in Google Analytics, Google Ads, and Google Display (or ability to obtain), preferred.
• 7+ years of related experience, preferred.

Benefits

• - Work from anywhere – Thryv is a Remote First company!
• - Competitive medical, dental, and vision plans, plus a wellness program with added incentives
• - 401(k) savings plan with company match and employee stock purchase plan
• - Continuing education benefits with tuition assistance programs
• - One week of paid time off at the end of the year, in addition to our standard paid time off policy.