Responsibilities

• Develop positioning and sales enablement materials to support the sales team in achieving the revenue growth goal.
• Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities.
• Create and deliver a comprehensive suite of sales enablement tools (e.g., pitch decks, one-pagers).
• Collect Voice of the Customer (VOC) insights from key accounts to inform and validate messaging strategies.
• Craft and regularly update compelling messaging and positioning strategies in line with market demands.
• Develop and execute customer engagement and retention strategies to reduce churn.
• Partner with campaign marketing to enhance customer communications and engagement campaigns.
• Work with product managers to develop go-to-market strategies for new product launches and feature launches.
• Build strategic campaign messaging and assets to drive a year-over-year increase in marketing-qualified leads (MQLs).
• Develop positioning, messaging, and thought leadership strategies for Multi-lingual Learners (ML).

Requirements

• Bachelor’s degree or equivalent experience.
• 3+ years’ experience in product marketing, including at least 1+ year within the K-12 Education market.
• Proven ability to synthesize market research into cross-team, actionable insights.
• Experience coordinating and communicating between multiple stakeholders at varying levels of an organization.
• Exceptional writing skills, including attention to detail in grammar, punctuation, phrasing, and structure.
• Experience in the K-12 education field, with a focus on crafting resonant messaging for key buyer personas.

Preferred

• Experience with Assessments strongly preferred.
• Experience with behavioral, social-emotional, or mental health (BMH) assessments (e.g., DESSA) strongly preferred

Benefits

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid long-term disability
• Paid Parental Leave
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Premium subscription to Calm for employee and dependents
• 33 days of company paid time off