Senior Product Marketing Manager

Boston, MA (Remote)

$141K/yr – $176K/yrSenior Level7+ years expFull time

Posted 1 day ago

Job Summary

Own and drive go-to-market strategy and messaging for Bitsight solutions, leading cross-functional launches and arming sales with differentiated assets while shaping market perception.

  • Develop narratives that connect attack-surface visibility, threat intelligence, business context, and remediation to cyber resilience.
  • Partner with Product Management to bring customer, market, and competitive insight into product strategy and roadmap decisions.

Job Description

Responsibilities

  • Own positioning, messaging, and go-to-market strategy for assigned solutions.
  • Develop compelling narratives that connect attack-surface visibility, threat intelligence, business context, and remediation to improved cyber resilience.
  • Articulate Bitsight’s value across enterprise, third-party, fourth-party, and supply-chain exposure.
  • Translate complex technical capabilities into clear customer outcomes for executive, risk, and technical audiences.
  • Partner with Product Management to bring customer, market, and competitive insight into product strategy and roadmap decisions.
  • Lead cross-functional launches from strategy and messaging through content, enablement, campaigns, and market activation.
  • Create core assets including messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership.
  • Equip Sales and partners with the knowledge, tools, and proof points needed to win.
  • Build deep knowledge of buyers, use cases, competitors, market trends, and emerging AI-driven security challenges.
  • Engage customers, analysts, and industry influencers to strengthen market credibility and shape category perception.

Requirements

  • 7+ years of experience in B2B product marketing, technical marketing, product management, or a related go-to-market role.
  • Meaningful experience in cybersecurity, preferably exposure management, attack-surface management, vulnerability management, threat intelligence, security operations, or third-party risk.
  • Demonstrated success developing differentiated positioning, leading product launches, and enabling enterprise sales teams.
  • Ability to understand technical products and turn complexity into concise, compelling stories.
  • Strong knowledge of enterprise cybersecurity buyers, workflows, and market dynamics.
  • Exceptional writing, presentation, and executive communication skills.
  • Strong cross-functional leadership with the ability to influence without direct authority.
  • Strategic thinker who is equally comfortable creating the strategy and doing the work.
  • Curiosity about AI and its impact on security threats, security operations, and product marketing.

Benefits

  • Bitsight offers best in class benefits.
  • medical, dental, and vision insurance
  • paid parental leave
  • flexible time off
  • a 401(k) plan with employee and company contribution opportunities
  • life and disability insurance
  • tuition reimbursement
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Bitsight

2.7 Glassdoor

Bitsight is the global leader in cyber risk intelligence, leveraging advanced AI to empower organizations with precise insights derived from the industry’s most extensive external cybersecurity dataset. With more than 3,500 customers and over 68,000 organizations active on its platform, Bitsight delivers real-time visibility into cyber risk and threat exposure, enabling teams to rapidly identify vulnerabilities, detect emerging threats, prioritize remediation, and mitigate risks across their extended attack surface.Bitsight proactively uncovers security gaps across infrastructure, cloud environments, digital identities, and third- and fourth-party ecosystems. From security operations and governance teams to executive boardrooms, Bitsight provides the unified intelligence backbone required to confidently manage cyber risk and address exposures before they impact performance.

Founded in 2011
Boston, Massachusetts, USA
694 employees (36 in marketing)
0% recommend to a friend
0% CEO approval

Salaries

Posted range

$141K/yr – $176K/yr

Taken straight from the job posting.

See all Bitsight salaries

Marketing Team

Marketing Team Size
25 (4% of company)
Median Career Experience
11 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$399M
Last Raise
$250M
Corporate Round

Funding History

  • Sep 2021
    Corporate Round • $250M
  • Jun 2018
    Series D • $60M
  • Sep 2016
    Series C • $40M

Traffic Signals

Monthly Visitors
153K
Monthly Google Ads Budget
$159K
Traffic Source Mix
Search
56.7%
Direct
24%
Referral
12.6%
Social
2.5%
Paid
0.6%

Headcount Trend

Current headcount: ~694

Recent News

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Senior Product Marketing Manager

Bitsight · Boston, MA · Remote