Responsibilities

• Positioning & messaging: Develop differentiated messaging and value propositions that resonate with district decision makers, teachers, and curriculum leaders.
• Go-to-marketing strategy: Lead go-to-market planning for new products, features, enhancements, and strategic initiatives; Develop launch strategies, target audiences, messaging, enablement plans, campaign recommendations, and success metrics.
• Sales enablement: Create high-impact sales collateral, pitch decks, training materials, and objection-handling guides. Deliver product training to Sales and Customer Success teams.
• Customer & Market Insight: Serve as the voice of the customer and competitive research. Build an AI-assisted research cadence — synthesizing customer calls, win/loss data, support themes, and competitive sources on a predictable schedule — and translate insights into actionable recommendations for product development and marketing campaigns.
• Cross-Functional Collaboration: Partner with Product Managers to influence roadmap prioritization. Support product launch in partnership with the marketing team.
• Content & Demand Generation: Translate product strategy into campaigns that generate awareness, engagement, pipeline, and revenue; Develop messaging and content for campaigns, webinars, events, thought leadership, product pages, guides, and other marketing programs.
• AI-Enabled Process & Productivity: Own how AI is applied across product marketing. Build, document, and continuously improve repeatable AI-assisted workflows for messaging, content, research, and enablement; set quality and review standards so AI output meets our bar; and measure the productivity gains those workflows deliver.

Requirements

• 5–8+ years of experience in product marketing, B2B SaaS marketing, or a related role.
• Deep familiarity with K-12 education landscape and adoption market.
• Experience in fast-growing organizations, including shaping positioning and messaging after acquisitions to create a cohesive portfolio story.
• Strong ability to translate complex products and technical capabilities into simple, compelling customer stories.
• Exceptional communication skills—both written and verbal.
• Experience partnering cross-functionally with Product, Sales, Customer Success, and Marketing teams.
• Strong analytical skills with the ability to interpret market and customer data.
• Demonstrated fluency with AI tools in a marketing context, not just experimentation, but consistent use in producing real work.
• A track record of turning AI use into repeatable process: documented workflows, reusable prompts and templates, and quality standards others on the team can follow.
• Bachelor’s degree required; advanced degree (MBA or MA in Education/Marketing) a plus.