Responsibilities

• Steer & Execute AI Market & GTM Strategy: Own and execute the end-to-end GTM strategy for Sprout’s AI portfolio. Translate complex business objectives and emerging technology advancements into multi-year market strategies and actionable go-to-market plans that drive revenue expansion and category leadership.
• Build & Architect Enterprise Playbooks & Systems: Elevate, standardize, and actively execute how Sprout launches products. Conceptualize, author, and deploy modern GTM playbooks, tiering frameworks, and enablement methodologies that optimize performance across Product, Marketing, and Sales functions.
• Develop Executive-Level Content & Storytelling: Drive C-suite and industry-level positioning by directly authoring messaging, decks, and market collateral. Translate complex AI/LLM architectures and data science models into clear, outcome-driven value propositions for senior enterprise decision-makers, industry analysts, and internal stakeholders.
• Solve Complex Problems & Drive Execution: Analyze market shifts, competitive dynamics, and buyer behavior to identify high-impact growth opportunities. Hands-on roll up your sleeves to develop and execute targeted campaigns and tactical interventions to unblock stalled funnels and accelerate market adoption across customer segments.
• Drive Cross-Functional Influence & Mentorship: Serve as a trusted advisor to Product and Revenue leadership. Provide strategic guidance and mentorship to team members, elevating the overall craft, rigor, and strategic impact of the product marketing organization.

Requirements

• 8+ years of experience in Product Marketing or Strategic Marketing within enterprise B2B SaaS.
• Proven track record of both strategically leading and directly executing high-impact, portfolio-level product launches and GTM strategies.
• Demonstrated experience working directly with AI, machine learning, or data-intensive software products.
• Extensive experience influencing product roadmaps and partnering with Product and Revenue leadership.
• Exceptional communication skills with a proven ability to author executive-level messaging, positioning, and market narratives.

Preferred

• Previous experience working in the software/SaaS industry
• Previous experience working with AI products