Responsibilities

• Develop clear messaging and positioning grounded in the customer problem, the value Starburst provides, and what makes our approach different
• Translate complex data and AI infrastructure into simple, credible stories for technical buyers, business stakeholders, sellers, and partners
• Partner with Product Managers early in the development process to build market and customer understanding into roadmap, launch, and go-to-market decisions
• Own product launches from strategy through execution, including target audience, launch tier, core message, customer-facing assets, internal readiness, distribution, and follow-up
• Build the materials customers need to evaluate Starburst, including architectural narratives, demos, proof points, competitive guidance, trial and POC support, documentation inputs, and analyst materials
• Develop revenue plays that connect customer pain to groups of Starburst capabilities, then equip Marketing and the field to execute them consistently
• Create practical seller enablement for AEs, SDRs, and Solution Architects, including playbooks, pitch materials, competitive guidance, discovery questions, and objection handling
• Gather customer, buyer, competitive, and field intelligence through interviews, win/loss analysis, seller engagement, and direct customer conversations
• Measure impact using product adoption, launch engagement, pipeline, revenue-play performance, and qualitative field and customer evidence
• Help establish the operating system for a growing Product Marketing function, including reusable messaging, launch processes, templates, planning cadences, and feedback loops

Requirements

• Approximately 3–5 years of experience in product marketing, product, data or business analysis, solutions consulting, sales enablement, GTM strategy, or another relevant role; prior Product Marketing experience is welcome but not required
• The ability to understand a technical product and explain its value in concise, customer-friendly language
• Strong writing, synthesis, presentation, and storytelling skills
• A bias toward execution: you prioritize useful customer-facing work, move quickly through ambiguity, and improve what you ship using market feedback
• Commercial judgment and an interest in connecting product investments to customer adoption, pipeline, and revenue
• The curiosity and technical aptitude to develop fluency in modern data platforms, analytics, AI infrastructure, and the competitive landscape
• Strong cross-functional relationship skills and the confidence to work directly with Product Managers, engineers, marketers, executives, sellers, and customers
• A willingness to seek out real customer and field evidence rather than relying exclusively on internal assumptions
• Ability to travel: This role will require up to 25% in-person travel for new-hire onboarding, team and company offsites, customer engagements, field events, and other business needs

Preferred

• Strong candidates may bring deeper experience in one of the following areas. We do not expect applicants to have everything listed below.
• Product and launches
• Experience as a data engineer, BI or data analyst, solutions engineer, technical marketer, or PMM for a technical infrastructure product
• Familiarity with SQL, data platforms, lakehouses, federated query, Trino, Apache Iceberg, cloud data warehouses, or enterprise AI
• Experience translating roadmaps into differentiated positioning and executing launches that drive evaluation and adoption
• Comfort working closely with Product and Engineering teams on technically detailed subject matter
• GTM and sales plays
• Experience in product marketing, GTM strategy, sales enablement, campaign strategy, revenue programs, or customer and market research
• Experience building plays that align product capabilities, marketing campaigns, seller activity, and measurable revenue outcomes
• Familiarity with buyer research, win/loss analysis, competitive intelligence, seller interviews, or pipeline analysis

Benefits

• Our global workforce is supported by a competitive Total Rewards program that reflects our commitment to a rewarding and supportive work environment. This includes a variety of benefits like competitive pay, attractive stock grants, flexible paid time off, and more.