Senior Product Marketing Manager

Responsibilities

• Own positioning and messaging across customer segments, buyer personas, and international markets.
• Establish the product marketing function, assess existing materials, and create a practical operating playbook.
• Lead go-to-market strategy and execution for product, partner, and feature launches.
• Build sales enablement resources, including competitive guides, one-pagers, ROI tools, demo scripts, and deal coaching.
• Design AI-enabled workflows for competitive research, customer insights, content development, and sales enablement.
• Lead positioning and messaging for a website rebuild.
• Turn customer interviews, win/loss findings, and market signals into actionable insights and customer evidence.
• Develop customer advocates for references, case studies, and events, and advise regional marketing teams on messaging.

Requirements

• Five to eight years of B2B SaaS product marketing experience, including work with established teams and experience building a function from scratch.
• Experience marketing to established businesses with complex products and fast-paced sales cycles, ideally in construction, property technology, or another traditional, process-heavy industry.
• Experience managing product marketing across multiple regions and coordinating cross-functional go-to-market work.
• Ability to work independently in an evolving environment and turn complex products into clear messaging that supports pipeline growth.
• Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI and machine learning tools, CRM platforms, and marketing automation.
• Must be authorized to work in the United States without visa sponsorship.