Sr Product Marketing Manager-US

Responsibilities

• Own the definition of the 'Why Certinia' storyline for your product, in partnership with Corporate Communications and other functions, to drive market leadership, differentiation, and awareness.
• Lead the execution of a go-to-market strategy for [insert product] by developing messaging and programs in support of multiple selling motions (varying market segments, cross-product solutions, new vertical markets.)
• Deliver unique and differentiated thought leadership presentations at conferences and customer events.
• Develop plans for and enable Campaigns and Field Marketing teams through differentiated and persuasive content creation across multiple mediums including blogs, webinars, white papers and presentations.
• Enable Sales with clear positioning, messaging, training, as well as the content used across presentations, campaigns, field marketing, sales engagements, and marketing campaigns.
• Provide product and value-based training to the sales organization that includes a focus on business acumen, differentiated capabilities, and competitive positioning.
• Work closely with Marketing to build and deploy analyst and influencer-based visibility and validation for new market and product categories.
• Coordinate across Product, Sales, Marketing, Customer Success, and Corporate Communications to set messaging and positioning, launch plans, sales enablement and the right programs / campaigns to drive sales funnel with marketing.
• Be the voice of the customer to market-facing leadership and development teams.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or similar field; or equivalent combination of education and experience
• 8+ years direct product marketing experience combined with selling or marketing a SaaS/Cloud solution and knowledge of the Professional Services and Customer Success industry.
• Excellent verbal presentation and communication skills and proven marketing writing skills.
• Driven, self-motivated, and always looking for ways to continuously optimize our go-to-market approach and execution.
• Highly creative, decisive and driven to win.
• Great balance of strategic thinking while executing with speed and precision.
• Business acumen and results oriented.

Preferred

• Experience and understanding with work solutions for midsize and enterprise companies.
• Ability to achieve and exceed business plan metrics while developing new market and product categories.
• Experience in translating complex product discussions and updates into clear, value-based messaging and sales artifacts.
• Experience working with sales leadership and the overall field organization to support revenue growth and competitive differentiation.
• A collaborative team player able to influence / manage through well-developed, cross-functional communication skills and cultural awareness in a matrix organization.
• A blend of technical understanding with the ability to deliver the right high-level message.