Senior Director, Product Marketing & Demand Generation

Responsibilities

• Take the messaging to market: Carry our positioning and messaging into product narratives, launches, sales tools, and campaigns across the value chain we serve: clinical trial supply, manufacturing, commercial distribution, and healthcare. Keep every touchpoint telling the same story, and refine it as the market responds.
• Lead demand generation: Own the integrated campaign plan across content, digital, paid social, email, webinars, and events, against a marketing-sourced pipeline target. Run account-based programs into named Tier 1 and Tier 2 pharma, biotech, and CDMO accounts. Turn industry events into pipeline programs, from pre-event targeting to post-event follow-up. Partner with Sales on lead scoring, routing, and follow-up so every response gets worked. Use Salesforce as the system of record for campaigns and attribution, and report sourced and influenced pipeline, conversion from marketing-qualified to sales-qualified, and closed business.
• Lead go-to-market and launches: Take products and major capabilities from "feature ready" to "market ready," aligning Sales, Customer Success, and every external channel. Build GTM motions for large, multi-year enterprise deals.
• Own the marketing function: Set priorities, manage the budget, and direct agency and freelance partners for content, creative, and campaign execution.
• Know the buyer and the market: Build deep understanding of the buying committee in pharma, biotech, CDMOs, distributors, and health systems, from quality and supply chain leaders to technical operations. Turn it into sales strategy, campaign targeting, and analyst relations.
• Win against the competition: Know the alternatives customers weigh and how they decide. Build the case for ParkourSC and equip the team to make it. Run win/loss analysis and feed it into messaging and the roadmap.
• Build the business case: Create value and ROI models that help champions win budget approval through finance and procurement, and equip Sales to navigate GxP validation, quality, and IT security review.
• Enable sales: Give Sales and Customer Success the content, tools, and training to shorten sales cycles and raise win rates.
• Partner with Product: Work with Product Management to shape the roadmap and make sure market needs drive what gets built.
• Build proof and thought leadership: Turn customers into proof through case studies, webinars, and awards, and partner with executives to establish ParkourSC as the authority on life sciences supply chain quality. Stand up and run a customer advisory board.

Requirements

• 8+ years of B2B marketing experience in enterprise SaaS, with product marketing at the core.
• Deep product marketing expertise: positioning, launches, competitive strategy, and sales enablement in complex, multi-stakeholder enterprise sales.
• 5+ years owning demand generation against a pipeline number in enterprise SaaS with long, multi-stakeholder sales cycles. You can show the sourced pipeline your programs created.
• Built account-based marketing programs into named enterprise accounts, and hands-on with Salesforce and a marketing automation platform.
• Experience marketing into life sciences or another regulated industry. Supply chain management experience is a big plus.
• Experience marketing a multi-product platform, including expansion and upsell motions into existing enterprise accounts.
• Hands-on by default. You write, build, and ship, and you are comfortable leading a lean team and managing agency partners. You have done this at a growth-stage company, without a large team behind you.
• As comfortable developing strategy as you are meeting with customers and prospects and giving product demos.
• Proven ability to craft messaging that lands with both technical and business audiences, from quality and operations leaders to finance.
• Strong business acumen, with the ability to understand buyers' most critical issues and translate product capability into business value.

Benefits

• Medical/RX Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(K) Retirement Savings Plan
• Employee Stock Options
• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy, health, medical, and bereavement leave