Part-Time Product Marketing Manager

Responsibilities

• Partner with Product, Engineering, Design, and existing marketing owners to map the user lifecycle and identify the highest-impact email opportunities across onboarding, activation, feature adoption, repeat use, conversion, and retention.
• Audit current email journeys and product touchpoints. Identify gaps, conflicting messages, and opportunities to guide users toward one clear next action.
• Build and improve focused lifecycle email campaigns, including audience segments, event triggers, timing, copy, calls to action, exclusions, and suppression rules when users complete the intended action.
• Work with Product and Engineering to define reliable events, audience eligibility, and destinations that carry the user from an email back to the right product step. Coordinate dependencies and test the full experience before launch.
• Set a baseline and success metric for each campaign. Run practical experiments and evaluate changes in meaningful product actions and downstream outcomes, alongside email deliverability and engagement.
• Use user feedback, support themes, and product data to sharpen messaging and prioritize the next improvement. Share a concise readout of results, lessons, and recommended next steps.
• As the role grows, support product launches and adoption campaigns with clear positioning, benefit-led messaging, coordinated release communications, and post-launch follow-through.

Requirements

• At least 3 years of product marketing experience, with 3–7 years as the target range. Hands-on lifecycle email experience for B2C SaaS or consumer subscription products.
• Examples of campaigns that improved activation, product adoption, conversion, retention, or another meaningful lifecycle outcome, with a clear explanation of your contribution.
• Ability to translate product behavior into useful email journeys, including segmentation, automation, testing, and measurement.
• Clear, concise writing that helps users understand product value and take action.
• Comfort working closely with product and technical teams to connect events, customer experiences, and campaign reporting.
• Strong prioritization and independent execution within a small weekly time budget.

Preferred

• Experience in the job-search or career-related industry is helpful.