Senior Product Marketing Manager [IC4]

Responsibilities

• Drive thought leadership, product leadership, and market leadership at the intersection of go-to-market and technical teams.
• Translate deep technical capability into clear market narratives, turn product direction into launches that land, and ensure go-to-market is aligned, credible, and effective.
• Be responsible for the technical product marketing that will bring that story to life in the market, as well as ensuring alignment with and results from our Demand Gen and DevRel teams.
• Ramp up quickly on the product, audience, and market landscape; build trust with GTM and EPD teams; identify product marketing gaps and quick wins.
• Establish clearly defined messaging frameworks; take the lead on product releases and launches; create and deliver sales enablement assets; establish operating rhythm with GTM and EPD teams.
• Make product launches and releases repeatable and predictable; drive high-impact initiatives that influence pipeline generation and deal velocity.
• Partner closely with Demand Generation and DevRel on high-impact campaigns.
• Clearly attribute activities to revenue impact; shape GTM strategy; raise the bar for PMM across the organization.

Requirements

• 5+ years of work experience in product marketing, developer marketing, product management, or related technical marketing roles in a B2B enterprise setting.
• Strong familiarity with developer tools and modern developer workflows, with a deep interest in AI-driven software development.
• Proven ownership of end-to-end technical product launches, spanning positioning, field enablement, and launch execution.
• Demonstrated ability to partner closely with technical teams to define what sets Sourcegraph apart and translate that differentiation into clear, credible, and memorable stories across channels.
• Experience supporting enterprise sales motions and navigating complex buying cycles.
• Strong sales enablement muscle, building and maintaining high-impact collateral and assets that scale and move enterprise deals forward.
• Experience delivering integrated campaigns in partnership with Demand Generation, Field Marketing, and DevRel across webinars, videos, web content, and events.
• Customer-first mindset, translating real customer feedback into messaging, positioning, and product direction.
• Strong technical aptitude, with a deep understanding of how modern software is built, shipped, and adopted.
• Bias toward action, moving quickly and putting bold ideas into motion.

Preferred

• Background in software engineering or software development.
• Experience with account-based marketing (ABM) in enterprise or strategic account motions.