Product Marketing - Associate Director / Director

Responsibilities

• Develop an annual marketing plan in collaboration with field marketing
• Create go-to-market programs for new offerings, market segments, and geographies
• Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
• Develop product messaging to be used across all media and customer engagement channels
• Empower sales to communicate our products effectively to prospective customers
• Lead global cross-functional launch and release marketing initiatives
• Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
• Build product awareness through PR, article placements, and social media
• Proactively identify customer success and bring those stories to life for use in marketing
• Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace

Requirements

• 7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
• Demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
• Strong project management skills with exceptional attention to detail
• Proven ability to build relationships with other teams and across all levels
• Able to work independently with little management oversight
• Exceptional written and oral communication skills
• Fast learner, detail-oriented, and must enjoy fast-paced work environments
• Bachelor's degree or equivalent work experience
• Located in the Eastern or Central timezones

Preferred

• Proven success bringing innovative B2B offerings to market

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program