Product Marketing Manager (Threat Intel)

Responsibilities

• Read the market
• Research how buyers choose and use threat intelligence.
• Turn customer feedback from calls, advisory programs, and win/loss reviews into messaging and priorities.
• Identify where SpyCloud is different and state it in terms the field can defend.
• Run the competitive intelligence program for your solution area: competitor moves, win/loss patterns, market shifts.
• Build battlecards, talk points, and objection handling for live deals.
• Brief Sales, Product, and leadership as the landscape changes.
• Define why companies should care about SpyCloud and how we are different, for security operations, threat intel, fraud, and identity audiences.
• Shape AI-powered investigations messaging for users and organizations at different levels of maturity, acceptance, and skepticism.
• Explain technical capabilities clearly to practitioners and executives.

Requirements

• 5+ years of experience in cybersecurity, with deep working knowledge of threat intelligence or a closely adjacent space, such as digital risk protection, fraud intelligence, identity security, incident response, SOC operations, or digital investigations.
• Hands-on time in the work: threat researcher, CTI analyst, investigator, SOC or incident response analyst, sales engineer, product manager, engineer, or product marketer. Product marketing experience is welcome, not required.
• Familiarity with the threat intelligence landscape: the tools, the tech stacks, and how intelligence flows into SIEM, SOAR, TIP, and investigation workflows.
• Stellar writing and storytelling, and the ability to explain complex topics so a CISO, an analyst, and a seller all get it.
• Experience enabling others, through training, demos, technical content, or sales support, and a knack for making it stick.
• Knowledge of how AI is changing threat intelligence, or at least a clear view of how our target buyers use AI and where they want to apply it. You are AI-savvy without being AI-dependent.
• Familiarity with MCP, APIs, and data platforms, and comfort talking them through with product managers and engineers.
• Market and competitive curiosity: you can read competitors, win/loss patterns, and market shifts, and explain what they mean for how we sell.
• Results you can point to, such as growth in adoption, usage, pipeline, or revenue.
• A feel for how buyers and customers experience SpyCloud, and ideas for making them want to stay close.

Preferred

• Federal or global government experience.
• Experience marketing threat intelligence or fraud platform tools.
• Experience marketing data-driven or API-based products, including product-led growth motions.
• Customer marketing and advocacy program experience.
• Analyst relations experience.

Benefits

• 401(k) with Employer Contribution
• Health, Vision, and Dental Insurance
• Health Savings Account (HSA) available with Employer Contribution
• Employer Paid Life, Short-term, and Long-term Disability Insurance
• Generous PTO Plan and 16 paid holidays per year
• Retirement Savings Plan with Employer Contribution
• Employer Provided Private Health Insurance and Healthcare Cashplan
• Employer Paid Life Insurance, Income Replacement, and Critical Illness Protection
• Employee Assistance Program
• 25 days annual accrued holiday plus 8 paid bank holidays and a paid company shutdown during winter holidays