Responsibilities

• Own positioning and messaging. Partner with Product and Marketing to develop positioning and messaging that resonate with our target buyer personas and clearly articulate how we solve our buyers' problems.
• Be the market intelligence expert. Know our buyers: who they are, how they buy, and their key buying criteria. Document the buyer's journey and drive changes to sales and marketing processes based on what you learn.
• Own the competitive landscape. Be the expert on our competition: what they do today, where they're headed and how we win against them.
• Close the loop on customer feedback. Synthesize signals from sales, customer success, win/loss, and product usage into structured input for Product, turning what buyers tell us into sharper product-market fit and a stronger innovation pipeline.
• Plan and drive launches. Lead go-to-market for net-new products and releases of existing ones, managing the cross-functional implementation from plan through launch.
• Enable sales. Train our sales channels on the problems we solve, build the internal tools and external collateral they need (battlecards, pitch narratives, objection handling), and teach them how and when to use it.
• Empower customer success. Train our support channels on the products we build, how they work, the tools and resources available to them (internal FAQs, product documentation, customer lyrics), and how to answer common customer questions.
• Build and measure demand programs. Work with Marketing to develop programs that support retention and acquisition, then track effectiveness and report back on what's working and what needs to change.
• Drive internal alignment and readiness. Keep Sales, Marketing, Product, and Customer Success working from the same view of our strategy, priorities, and positioning, so the org moves in sync as the market and roadmap shift.
• Act as an external thought leader and evangelist. Represent FMG innovation and the products you support through speaking engagements and written work.

Requirements

• - 3+ years of product marketing experience, with at least 2 years in a market-facing role (delivering presentations to customers and prospects, conducting competitor analysis and market research).
• - Demonstrated ability to develop positioning, messaging, and launch plans across cross-functional teams.
• - Exceptional ROI-tracking skills you can prove what is (or isn't) working with data.
• - Excellent written and verbal communication; a strong public speaker comfortable in front of large, senior groups, and a solid writer.
• - Comfortable with collaboration and CRM tools (e.g., Slack, Hubspot) and analytics tool (Amplitude).
• - Experience in financial services, fintech, or marketing technology; you understand the landscape our customers operate in.
• - Comfort operating in ambiguity and iterating as priorities shift.
• - A genuine orientation toward innovation: you actively look for ways to make GTM scale, not just move faster.
• - AI fluency. You use AI tools as a core part of how you work. Not occasionally, but daily. You prompt effectively, evaluate output critically, and think about how AI can drive scale and innovation across go-to-market workflows. You should be able to articulate where AI creates leverage in product marketing.

Preferred

• - Bachelor's degree in business or marketing; MBA a plus.
• - Pragmatic Institute Certified (PMC) III or higher.

Benefits

• - Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
• - Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
• - Our robust insurance plan includes:
• - Medical with $0 co-pay Telehealth plan
• - Dental
• - Vision
• - Health Savings Account (HSA) with generous employer contributions
• - Flexible Spending Accounts (FSA)
• - Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
• - Company-paid Short & Long Term Disability coverage