Responsibilities

• Develop and own best-in-class sales enablement tools, collateral, and storytelling frameworks that empower advertising sales teams to articulate PVA's value proposition with clarity and confidence
• Define go-to-market strategies for new and evolving ad products, ensuring sales teams are equipped with positioning, competitive differentiation, and proof points at launch
• Establish success criteria and measurement frameworks to evaluate the impact of enablement programs on sales outcomes (revenue, product adoption, pipeline velocity)
• Effectively communicate marketing objectives, strategy, and milestones to sales, business development, and senior leadership stakeholders
• Lead the development of partnership narratives and co-marketing frameworks that position Prime Video as a premium, differentiated advertising destination for brands and agencies
• Package and translate complex ad tech products and features into clear, compelling, and actionable customer-facing materials—ensuring advertisers understand what the offering is, how it works, and how to activate it
• Develop product education assets across formats including static materials (one-pagers, playbooks, guides), A/V demos, walkthroughs, and interactive content
• Partner with product and sales teams to identify gaps in customer understanding and create materials that reduce friction and accelerate adoption
• Ensure consistency and clarity of product messaging across all customer touchpoints

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
• Experience communicating technical concepts and processes using clear, simple language and visuals
• Experience in B2B, digital advertising, and ad-tech products/services
• Proven ability to create sales enablement programs that drive measurable business outcomes
• Experience in streaming, media, entertainment, or advertising technology industries
• Experience developing product education materials across multiple formats (static, video, interactive)

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience collaborating and influencing multiple teams across multiple organizations
• Experience scaling globally
• Strong storytelling instincts with the ability to simplify complex value propositions for sales and advertiser audiences