Sr Product Marketing Manager, Monarch Urology

Responsibilities

• Shape and steward the global MONARCH Urology brand, including positioning, messaging architecture, value proposition, product naming, and brand narrative.
• Translate technical capabilities, customer insights, and clinical evidence into clear, credible, and compelling customer-facing messaging.
• Develop differentiated clinical and economic value stories for urologists and hospital administrators.
• Drive consistency of global messaging across channels, regions, product releases, and customer segments.
• Partner with Medical Affairs, Clinical, Regulatory, Health Care Compliance, and Legal to develop appropriately substantiated and compliant commercial content.
• Own global launch strategy for new products, updates, upgrades and platform enhancements
• Plan and execute Voice of Customer research to synthesize insights about market dynamics and opportunities that inform marketing strategy.
• Build integrated global launch plans and lead development of the core asset package required for launch, including message maps, sales tools, training, digital content, customer communications, FAQs, and regional activation toolkits.
• Ensure global strategy and core assets are delivered with sufficient clarity and readiness for regional localization and execution.
• Monitor launch performance, collect field and customer feedback, and recommend post-launch optimization actions.

Requirements

• BS degree in relevant field required, MBA or advanced degree preferred
• 8+ years of progressive experience in marketing, product management, sales, or a related commercial role in MedTech preferred
• Demonstrated experience developing positioning, messaging, launch strategies, and assets for complex products
• Demonstrated ability navigating complexity and ambiguity while achieving business impact across the organization
• Experience driving a capital selling process and/or new procedure development is preferred
• Experience leading or supporting new product launches with strong field execution preferred
• Strong project management skills with ability to manage multiple priorities in a fast-paced environment
• Excellent communication, stakeholder management, and influence skills

Preferred

• Preferred Skills: Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Organizing, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking, Tactical Planning, Technical Credibility