Sr. Product Marketing Manager, GTM Content

Responsibilities

• Build and maintain Viant’s core commercial content portfolio, including the Viant Narrative, Agency and Vertical Pitches, sales plays, solution briefs, product guides, FAQs, proof-point libraries, and customer-facing presentations.
• Synthesize inputs from Product, Product Marketing, Sales, customers, and subject-matter experts into clear narratives organized around customer problems, business outcomes, and relevant Viant capabilities.
• Translate Viant’s capabilities across CTV, identity, audience solutions, media planning, media buying, measurement, AI, creative, and omnichannel activation into practical, customer-ready content.
• Partner with Sales and Sales Strategy to understand field needs, prioritize high-impact work, and turn recurring requests into scalable content and repeatable commercial plays.
• Own the commercial content system, including Highspot organization, tagging, publishing, searchability, version control, usage, and archiving.
• Use customer interviews, Gong insights, win/loss feedback, and AI-assisted workflows to improve messaging, content quality, and the effectiveness of sales materials.

Requirements

• 4–7 years of experience in product marketing, sales enablement, content management, solutions marketing, sales strategy, client strategy, or a related account-facing role.
• Meaningful experience in ad tech, programmatic advertising, digital media, a DSP, SSP, agency media, publisher technology, or a closely related field.
• Demonstrated ability to synthesize complex product, market, customer, and stakeholder inputs into a clear, compelling commercial narrative.
• Proven experience personally creating sales-facing materials, including pitches, playbooks, solution briefs, product guides, presentations, messaging frameworks, or RFP content.
• Strong understanding of how media is planned, bought, optimized, and measured.
• Excellent writing, editing, presentation, organizational, and project-management skills.
• Strong stakeholder-management skills and the ability to work effectively with Sales, Product Marketing, Product, Design, and subject-matter experts.
• Bachelor’s degree required.

Preferred

• 4–7 years of experience in product marketing, sales enablement, content management, solutions marketing, sales strategy, client strategy, or a related account-facing role.
• Meaningful experience in ad tech, programmatic advertising, digital media, a DSP, SSP, agency media, publisher technology, or a closely related field.
• Demonstrated ability to synthesize complex product, market, customer, and stakeholder inputs into a clear, compelling commercial narrative.
• Proven experience personally creating sales-facing materials, including pitches, playbooks, solution briefs, product guides, presentations, messaging frameworks, or RFP content.
• Strong understanding of how media is planned, bought, optimized, and measured.
• Excellent writing, editing, presentation, organizational, and project-management skills.
• Strong stakeholder-management skills and the ability to work effectively with Sales, Product Marketing, Product, Design, and subject-matter experts.
• Experience with Highspot or a similar content platform is preferred.
• Expertise in CTV, identity, media planning, media measurement, attribution, or omnichannel activation is a plus.
• Curiosity and comfort using generative AI tools to improve research, synthesis, writing, and content-development workflows.

Benefits

• fully paid health insurance , paid parental leave and unlimited PTO and more.