Sr. Product Marketing Manager - AV Solutions

USA (Remote)

$114K/yr – $156K/yrSenior Level8+ years expFull time

Posted 4 months ago

Job Summary

Own market and messaging for NETGEAR’s AV-over-IP solutions, translating complex networking and broadcast tech into clear customer value for integrators, consultants, and engineers.

  • Market & Ecosystem Intelligence: define buyer personas, assess AV market opportunities, and track trends across AV-over-IP ecosystems.
  • Solution storytelling: weave switches, management and AV features into cohesive, deployable solution narratives and use-case content.
  • Launch & cross-functional enablement: own AV messaging for launches and partner with PM, PR, and sales to accelerate adoption.

Job Description

Responsibilities

  • Market & Ecosystem Intelligence
  • Assess market opportunities across Pro AV segments (corporate, education, hospitality, entertainment, live events, broadcast)
  • Track industry trends across AV-over-IP protocols, broadcast transport technologies, deployment models, and integrator workflows
  • Maintain understanding of technologies including multicast networking, QoS, IGMP, PTP, VLANs, SMPTE/ST 2110 standards, Dante, NDI, SDVoE, AES67, and emerging AV-over-IP ecosystems
  • Define buyer and influencer personas (integrators, consultants, engineers, IT/AV hybrid teams)
  • Identify core AV pain points (“headaches”) and clearly articulate how we solve them (“aspirins”)
  • Positioning & Messaging
  • Develop AV-specific product and solution positioning that speaks the language of integrators, consultants, and engineers
  • Translate complex networking and AV technologies into compelling customer value and deployment outcomes
  • Create messaging frameworks with key pillars, proof points, and deployment scenarios

Requirements

  • 8+ years experience in Product Marketing or Solutions Marketing
  • Experience in AV, networking, or adjacent infrastructure market (mandatory)
  • Strong technical understanding of AV networking and AV-over-IP ecosystems
  • Familiarity with protocols and technologies such as Dante, NDI, SDVoE, AES67, multicast, QoS, IGMP, PTP, VLANs, and Layer 2/Layer 3 networking concepts
  • Deep understanding of buying motions and partner ecosystems in AV and broadcast worlds
  • Proven ability to build messaging frameworks and solution narratives
  • Experience developing launch collateral, sales enablement assets, and technical marketing materials
  • Strong cross-functional collaboration skills
  • Exceptional storytelling and communication abilities
NETGEAR logo

NETGEAR

We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live. For HomeNETGEAR makes it easy for you to have the smartest home in the neighborhood, with the latest, fastest networking technology products. From the most advanced wireless internet connectivity, to superior streaming, remote home video monitoring, and storage solutions, your home networking system will have the speed, range and performance you need, every time you need it. At NETGEAR, we focus on all things connected, with the goal of making your online experience seamless so you can sit back, relax and do more.For BusinessIn business, confidence is everything. When it comes to your network, it’s even more important. Whether you’re a small business with big dreams or a mid-size business ready to take the next step, you need to share access and ideas safely, connect remote locations securely and give your people the tools to perform. At NETGEAR, we provide networking, storage and security solutions without the cost and complexity of big IT. Our advanced range of reliable, affordable networking products are easy to install and maintain. We deliver solutions you can count on, so you can spend more time on what matters most – growing your business.For Service ProvidersKeeping your customers happy and loyal is everything. At NETGEAR we are dedicated to your success. That’s why we deliver the tools and solutions you need to keep your residential and business customers connected, productive and satisfied. Partner with NETGEAR for home connectivity, home media, security and automation, and mobile solutions. We pay attention to the details that matter to you to deliver custom, cost-effective and scalable solutions that contribute to your bottom line.Sales: sales@netgear.com Media Inquiries: pressrelations@netgear.com Investor Relations: netgearir@netgear.com

Founded in 1996
San Jose, California, USA
1.4K employees (79 in marketing)

Salaries

Posted range

$114K/yr – $156K/yr

Taken straight from the job posting.

The middle of this range ($135K) is 16% below the median base salary for Senior Product Marketing Manager roles in the United States ($161K).

Senior Product Marketing Manager median pay in the United States

$161K/yr

Most earn $135K to $179K. Based on 197 salaries, including bonus and equity.

See all NETGEAR salaries