Sr. Product Marketing Manager - Asset Owners

Responsibilities

• Developing compelling positioning, messaging, and value propositions that resonate with asset owner CIOs, investment committees, and operations and finance leaders.
• Ensuring messaging highlights our differentiation and aligns with Clearwater’s unified platform strategy and long-term vision.
• Translating platform capabilities, such as total portfolio aggregation, risk and performance analytics, and reporting across public and private holdings, into clear narratives for asset owner stakeholders.
• Conducting in-depth research on the asset owner landscape, including allocation trends, governance and reporting demands, private markets growth, and competitive dynamics.
• Turning insights into actionable strategies for positioning, enablement, and campaign planning.
• Sharing findings with internal stakeholders to influence marketing, sales, and product strategy.
• Partnering with customer success, sales, and product teams to build a deep understanding of asset owner needs, pain points, and workflows, from investment oversight to board and stakeholder reporting.
• Synthesizing customer feedback to shape marketing strategy, inform messaging, and influence product priorities.
• Partnering with cross-functional teams to plan and execute product launches.
• Developing and implementing GTM strategies and campaigns targeting asset owner segments and key buyer personas.

Requirements

• Bachelor’s degree or equivalent experience
• 7+ years of product marketing experience, including contributing to positioning, messaging, and launch strategy
• Product marketing experience in B2B SaaS, fintech, or financial technology, selling to institutional buyers such as asset owners, asset managers, or insurers
• Strong understanding of institutional investment workflows, including portfolio oversight, performance, risk, and reporting
• Deep expertise in market research, customer insights, and messaging development
• Ability to distill complex concepts into clear, compelling narratives
• Strategic, data-driven approach to problem-solving
• Highly collaborative, with excellent cross-functional communication skills
• Outstanding writing and presentation skills

Preferred

• MBA or CFA
• Experience marketing investment management, portfolio analytics, or reporting software
• Direct experience marketing to asset owners such as pensions, endowments, foundations, or sovereign wealth funds
• Familiarity with private markets and alternative asset class workflows

Benefits

• Business casual atmosphere
• Team-focused culture that promotes innovation and ownership
• Access to cutting-edge investment technology and market leadership
• PTO and volunteer time off
• Defined and undefined career pathways: grow your own way
• Work-from-home Fridays
• Work-from-anywhere flexibility for up to 3 weeks per year
• Parental leave