Sr. Product Marketing Manager

USA (Remote)

$120K/yr – $160K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive product marketing for a high-growth B2B SaaS suite by shaping positioning and leading launches to drive adoption.

  • Own go-to-market launches and content that fuels product adoption.
  • Must-have: 7+ years in product marketing at a high-growth B2B SaaS.
  • Standout: Deep familiarity with product development and cross-functional collaboration.

Job Description

Responsibilities

  • Sr. Product Marketing Managers at Aha! drive the interest and adoption of our growing suite of product development tools.
  • The product marketing group is responsible for communicating the unique value of our products and services. We own a broad range of activities — from managing weekly go-to-market launches to hosting live product trainings and producing tools that support our Customer Success team.
  • We move quickly and hold ourselves to a high standard. We are curious about our market, customers, and products. And we take pride in clearly communicating the value we deliver.
  • We are power users of our own software, specifically Aha! Roadmaps and Aha! Teamwork. We work within North American time zones so we can support one another and do our best work together.

Requirements

  • Seven+ years of experience in product marketing at a high-growth B2B SaaS company
  • Experience defining differentiated positioning and messaging for a new solution in a rapidly evolving market
  • Deep familiarity with the product development domain and curiosity about the evolving ways modern teams build software
  • Strong history of delivering high-quality launches and content (e.g., blogs, videos for social media, website content, live trainings, and success stories)
  • Proven success driving acquisition from awareness to trial conversion
  • Enthusiasm for driving social conversations and participating in online debates
  • Worked collaboratively with a product and broader marketing team to drive interest and adoption

Preferred

  • Seven+ years of experience in product marketing at a high-growth B2B SaaS company
  • Experience defining differentiated positioning and messaging for a new solution in a rapidly evolving market
  • Deep familiarity with the product development domain and curiosity about the evolving ways modern teams build software
  • Strong history of delivering high-quality launches and content (e.g., blogs, videos for social media, website content, live trainings, and success stories)
  • Proven success driving acquisition from awareness to trial conversion
  • Enthusiasm for driving social conversations and participating in online debates
  • Worked collaboratively with a product and broader marketing team to drive interest and adoption

Benefits

  • Grow with us
  • We offer comprehensive benefits — including profit sharing — and aim to provide equivalent coverage for international teammates.
Aha! logo

Aha!

4.6 Glassdoor

Aha! is the world's #1 product development software. We help more than 1 million product builders go from discovery to delivery and bring their strategy to life. Our suite of tools includes Aha! Roadmaps, Aha! Discovery, Aha! Ideas, Aha! Whiteboards, Aha! Knowledge, Aha! Teamwork, and Aha! Develop. Product teams rely on our expertise, guided templates, and training programs via Aha! Academy to be their best. We are proud to be a very different type of high-growth SaaS company. The business is self-funded, profitable, and 100% remote. We are recognized as one of the best fully remote companies to work for, champion the Bootstrap Movement, and have given over $1M to people in need through Aha! Cares. Learn more at www.aha.io.

Founded in 2013
Menlo Park, California, USA
415 employees (42 in marketing)
87% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
788.7K
Monthly Google Ads Budget
$400.2K
Traffic Source Mix
Search
30.2%
Direct
58%
Referral
9%
Social
1.4%
Paid
1.4%

Headcount Trend

Current headcount: ~415

Marketing Team

Marketing Team Size
20 (5% of company)
Median Career Experience
14.5 years
Median Tenure
4.3 years

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