Responsibilities

• Serve as a subject matter expert and trusted internal advisor on the Data Center market, providing insight and guidance to Product Management, Engineering, Sales, and leadership on customer needs, applications, purchasing behaviors, competitive dynamics, technology trends, and evolving market requirements.
• Lead market research and opportunity assessment across customers, end users, competitors, market segments, applications, and industry trends to identify unmet needs, evaluate market opportunities, and support product, portfolio, and investment decisions.
• Build and maintain relationships with key end users, customers, consultants, engineers, contractors, sales representatives, and other industry stakeholders to develop firsthand market intelligence and deepen BAC's understanding of the Data Center market.
• Represent the Voice of the Customer across the entire product lifecycle, ensuring customer, end-user, and market insights are incorporated into product strategy, roadmap priorities, launch execution, and portfolio management decisions.
• Monitor and anticipate emerging customer requirements, market dynamics, technologies, applications, and competitive developments, translating these trends into implications and recommendations for BAC's product strategy, portfolio, and long-term growth priorities.
• Identify portfolio gaps, underserved market segments, emerging customer needs, and market opportunities, developing recommendations that influence product strategy, portfolio priorities, and future roadmap decisions.
• Collaborate with Global Product Management and regional stakeholders to evaluate customer needs, competitive dynamics, market opportunities, and business objectives and translate insights into product roadmap recommendations.
• Partner with Sales Leaders, Global Product Management, and Finance to validate market opportunities and support the development of business cases for new products, product enhancements, and strategic investments through customer insights, market research, competitive intelligence, and segmentation analysis.
• Analyze revenue, margin, portfolio performance, market adoption, competitive dynamics, and market opportunities to identify growth initiatives and develop recommendations that support product strategy, portfolio decisions, profitability, and long-term business objectives.
• Define product positioning, value propositions, key features and benefits, and messaging that clearly communicates customer value and differentiates BAC within the Data Center market.

Requirements

• 5+ years of progressive experience in product marketing, product management, portfolio/category management, market strategy, or a related commercial or product role, with demonstrated experience applying market expertise to product and business decisions.
• Demonstrated knowledge of the Data Center market, including key stakeholders, applications, customer requirements, purchasing processes, technology and industry trends, and competitive dynamics, with the ability to develop into and serve as a trusted subject matter expert for internal stakeholders.
• Demonstrated ability to conduct end-user and customer research, synthesize market intelligence, perform competitive analysis, identify emerging market needs, and translate complex market information into actionable product, portfolio, and growth recommendations.
• Experience developing product positioning, value propositions, launch strategies, go-to-market plans, and sales enablement tools for technical and commercial audiences.
• Proven success managing products throughout the lifecycle, including portfolio planning, rationalization, refresh, replacement, and sunset decisions.
• Strong business and financial acumen with the ability to evaluate market opportunities, analyze revenue, margin, adoption, and portfolio performance, contribute to business cases, and connect market insights to product, portfolio, and investment decisions.
• Ability to anticipate market and technology trends and evaluate their potential impact on customers, products, competitive positioning, and long-term business strategy.
• Ability to build credibility and influence across technical, commercial, and leadership audiences and effectively communicate complex market insights and strategic recommendations to Engineering, Sales, Product Management, Finance, customers, and senior leaders.
• Bachelor's Degree in Business, Marketing, Product Management, Engineering, or a related field; equivalent relevant experience may be considered.