Sr Producer, Experiential Marketing

Responsibilities

• Experiential Strategy and Preproduction
• · Partners with account, strategy, creative and experiential teams to translate client objectives and creative concepts into executable production plans.
• · Leads discovery, feasibility reviews, site visits and production planning for live, mobile, hospitality, sponsorship, training, motorsports and other brand experiences.
• · Develops comprehensive production schedules, workback plans, staffing plans, run-of-show documents, site plans, event manuals and contingency plans.
• · Identifies production requirements across venues, scenic, fabrication, audio visual, lighting, power, staging, transportation, travel, food and beverage, registration, gifting, talent and guest services.
• · Anticipates operational, weather, safety, permitting and schedule risks and develops practical solutions before they affect the program.
• Budget and Vendor Management
• · Builds detailed estimates and production budgets; manages changes, commitments and actual costs throughout the life of each program.
• · Maintains accurate cost tracking and provides timely financial updates to account and experiential leadership.
• · Sources, evaluates, negotiates with and manages venues, fabricators, technical partners, caterers, transportation providers, staffing agencies, rental partners and other suppliers.

Preferred

• Automotive, motorsports, driving-event or track-based experiential experience is strongly preferred
• Candidates without direct automotive experience should demonstrate significant experience producing comparably complex, operationally demanding live programs
• Experience working directly with automotive manufacturers, tire manufacturers, automotive suppliers, motorsports organizations or performance driving schools
• Experience supporting street-drive, racetrack, proving-ground, autocross, ride-and-drive or performance-driving programs
• Experience coordinating professional drivers, instructors or other specialized automotive personnel
• Experience managing event vehicle fleets and vehicle transportation logistics
• Experience with premium hospitality, executive or VIP guest programs and multi-day events
• Established network of production vendors and freelance event professionals
• Working knowledge of permitting, insurance, event safety and venue compliance requirements
• Experience leading and developing junior producers or coordinators