Responsibilities

• Strategic Planning & Leadership: Partner with brand experience leadership to develop strategic plans for revenue-generating consumer events that align with brand and business goals.
• Event Execution & Oversight: Lead the planning and execution of large-scale, immersive brand experiences. Make informed decisions on logistics, vendor coordination, programming, and on-site operations to ensure flawless delivery.
• Team Leadership: Manage and mentor two event team members, providing clear direction, support, and accountability throughout the execution process.
• Cross-Functional Collaboration: Coordinate with internal stakeholders and external agencies to ensure alignment and seamless execution across all touchpoints.
• Budget & Performance Management: Support budget oversight; track KPIs, evaluate event performance, and apply insights to improve future execution.
• Stakeholder Communication: Serve as a key point of contact for senior leaders, business partners, and vendors- communicating progress, resolving issues, and ensuring transparency.
• Operational Excellence: Apply best practices and internal learnings to drive efficiency, consistency, and continuous improvement in event delivery.

Requirements

• Bachelor’s Degree or 4 years professional work experience
• At least 7 years of experience in event development, brand experiences, and or management

Preferred

• Experience leading, managing and developing a team (e.g., direct reports).
• Experience with online registration and event application development.
• Strong strategic thinking and visionary planning capabilities, with the ability to execute complex projects that involve multiple stakeholders.
• Excellent communication and project management skills, including the ability to translate complex business strategies into clear and impactful messaging.
• Solid understanding of various, complex audiences and the nuanced, authentic ways the Hallmark brand comes to life for each audience.
• Proven record of leading complex projects with multiple business partners and external stakeholders.
• Business acumen and the ability to present plans (including a financial business case) and opportunities with individuals at higher levels in the organization
• Exhibit corporate and interpersonal savvy and confidence leading projects and partners under tight timelines and high-pressure situations.
• Event or project management certification.
• Prior experience organizing branded consumer experiences and programs

Benefits

• This is a U.S.-based remote role.* We’re committed to creating a connected, collaborative culture, no matter where you are. You’ll have access to virtual tools, team support, and opportunities to engage and grow with us.
• In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.