Sr. Planner, Media

Responsibilities

• Develop full-funnel, omnichannel media recommendations grounded in brand objectives, audience insights and data
• Translate strategy into clear tactical plans, channel roles, investment recommendations and partner approaches
• Analyze competitive activity, research and performance trends to strengthen planning decisions and identify opportunities
• Partner with Supervisors and senior team members to build integrated, data-informed annual and tactical media plans
• Own media flowcharts, budget allocations and planning documentation with accuracy and accountability
• Monitor performance in partnership with Data & Analytics, Media Tech & Operations and Biddable (Search, Social & Programmatic) teams
• Turn reporting and performance insights into optimization recommendations and clear next steps
• Help drive RFP development, partner evaluation, plan execution, financial tracking and launch readiness
• Lead client meetings, status discussions and presentations for assigned workstreams
• Present recommendations, plan updates and performance insights with clear rationale and confidence

Requirements

• Bachelor’s degree (Advertising/Marketing, Communications, or Business preferred)
• 3-5 years of media planning experience (Pharma vertical is a plus!)
• Strong understanding of the media planning process and growing knowledge of the healthcare media ecosystem
• Strong presentation and communication skills with confidence in client-facing situations
• Ability to analyze data and translate insights into clear recommendations and actions
• Experience managing budgets, flowcharts and multiple workstreams with accuracy
• Proficiency in Excel and PowerPoint; familiarity with media research, planning and reporting tools preferred
• Ability to prioritize, problem-solve and operate independently in a fast-paced environment