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Sinch

Sr Performance Marketing Manager

USA

$124K/yr – $165K/yrSenior Level4+ years expFull time

Posted 2 months ago

Job Summary

Own and optimize paid media strategy and execution across channels, lead cross-functional collaboration with ABM, CRO, and creative teams, and deliver ongoing reporting and optimization to improve CAC, ROAS, and LTV.

  • Own digital ad performance scorecards and weekly, monthly, and quarterly updates
  • Identify emerging media opportunities to future-proof and accelerate growth
  • Coordinate with cross-functional teams to align funnels and creatives

Job Description

Responsibilities

  • Paid Media Strategy
  • Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Meta, Display, LinkedIn, and Connected TV (CTV).
  • Drive scalable growth through continuous testing and optimization while maintaining efficiency targets (CAC, ROAS, LTV)
  • Leverage customer segmentation and target market inputs to optimize media performance
  • Oversee paid conversion event integrity across platforms.
  • Lead campaign refreshes, ads refreshes, creative rotations, and audience tests.
  • Identify high-impact opportunities in emerging media, new technologies, and AI to future-proof our strategies, stay ahead of market trends, and accelerate growth.
  • Cross-Functional Collaboration
  • Partner with ABM teams to align targeting, budgets, and funnel segmentation.
  • Collaborate with the CRO team to test landing pages, messaging, and UX improvements.

Requirements

  • 4–7+ years in performance marketing, growth marketing, or analytics.
  • Expert knowledge of GA4, GTM, Google Ads, Meta Ads, and Search Console.
  • Strong ability to analyze complex datasets and build reporting structures.
  • Proven success managing multi-channel performance budgets and pacing.
  • Experience with B2B SaaS funnels, free trials, lifecycle conversion metrics, and LTV/CAC modeling.
  • Deep understanding of website conversion principles and experimentation frameworks.
  • Hands-on experience with ad copy testing, landing page optimization, and creative coordination.
  • Ability to simplify complex performance insights for executive-level stakeholders.

Benefits

  • STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
  • CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
  • SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
  • TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
  • PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
  • WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
  • MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
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Sinch

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.We dream big — for our company, our customers, and our employees — and we hire the best talent worldwide to help us bring our vision to life. We have a local presence in more than 60 countries — probably somewhere near you! Shares are traded at NASDAQ Stockholm: XSTO: SINCH

Founded in 2008
Stockholm, Stockholm County, SWE
4.3K employees (261 in marketing)
www.sinch.com

Salaries

Posted range

$124K/yr – $165K/yr

Taken straight from the job posting.

Performance Marketing median pay in the United States

$109K/yr

Most pay falls between $85K and $148K. Based on 908 salaries.

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