Responsibilities

• Paid Media Strategy
• Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Meta, Display, LinkedIn, and Connected TV (CTV).
• Drive scalable growth through continuous testing and optimization while maintaining efficiency targets (CAC, ROAS, LTV)
• Leverage customer segmentation and target market inputs to optimize media performance
• Oversee paid conversion event integrity across platforms.
• Lead campaign refreshes, ads refreshes, creative rotations, and audience tests.
• Identify high-impact opportunities in emerging media, new technologies, and AI to future-proof our strategies, stay ahead of market trends, and accelerate growth.
• Cross-Functional Collaboration
• Partner with ABM teams to align targeting, budgets, and funnel segmentation.
• Collaborate with the CRO team to test landing pages, messaging, and UX improvements.

Requirements

• 4–7+ years in performance marketing, growth marketing, or analytics.
• Expert knowledge of GA4, GTM, Google Ads, Meta Ads, and Search Console.
• Strong ability to analyze complex datasets and build reporting structures.
• Proven success managing multi-channel performance budgets and pacing.
• Experience with B2B SaaS funnels, free trials, lifecycle conversion metrics, and LTV/CAC modeling.
• Deep understanding of website conversion principles and experimentation frameworks.
• Hands-on experience with ad copy testing, landing page optimization, and creative coordination.
• Ability to simplify complex performance insights for executive-level stakeholders.

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.