Responsibilities

• Support the development of execution of hospital marketing strategies aligned with brand initiatives
• Drive strategic planning and tactical implementation for hospital-based customer segments, including IDNs, health systems, academic medical centers, community hospitals, infusion centers and other acute-care settings
• Assist in the development of positioning, messaging, and promotional strategies tailored to hospital stakeholders, including physicians, pharmacists, nurses, infection prevention, administrators, and value analysis committees
• Ensure consistent execution of brand strategy across all hospital-facing channels and customer touchpoints
• Partner closely with Sales, Market Access and field account teams, to support aligned strategy and execution
• Collaborate with Brand Marketing, Sales, Medical Affairs, and Commercial Operations to ensure consistent and coordinated customer engagement
• Support field-based account teams (e.g., KAMs/ABDs) through development of tools, resources, and customer-facing materials
• Coordinate with internal stakeholders and external agency partners to support timely execution of projects and initiatives
• Assist in developing and maintaining access-focused materials, including dossiers and Pharmacy and Therapeutics kits, account tools, and customer education resources
• Ensure materials are compliant, customer-focused, and effectively support field execution

Requirements

• Bachelor’s degree required
• 4+ years of experience in pharmaceutical marketing or related commercial roles
• Experience supporting hospital, IDN, or institutional customers preferred
• 20% travel

Preferred

• Advanced degree preferred
• Experience supporting hospital, IDN, or institutional customers preferred
• Experience working with or supporting field-based teams (e.g., KAMs, SAMs) preferred