Sr. Marketing Strategist

Responsibilities

• Plan and support the end-to-end execution of integrated marketing campaigns across FlixBus and Greyhound, maintaining the North America campaign calendar and delivering post-campaign performance recaps.
• Execute North American CRM initiatives in partnership with the Global CRM team, coordinating briefs, localization, market-specific messaging, and ongoing performance optimization.
• Own day-to-day management of Greyhound North America social media operations — including agency partnership, social listening, trend monitoring, and channel performance reporting.
• Prepare and distribute weekly marketing updates, maintain project trackers and documentation libraries, and coordinate marketing requests across departments to keep workflows on track.
• Review marketing materials for brand consistency, coordinate creative approval workflows, and manage creative requests and briefs with Global Creative teams.
• Serve as the key liaison between North America Marketing and Global Marketing teams, coordinating meetings, project updates, and cross-functional stakeholder communications.
• Support new route launches, partnership activations, and regional marketing initiatives, ensuring all deliverables remain aligned with business priorities and launch timelines.

Requirements

• Bachelor's degree in Marketing, Communications or a related field.
• Strong understanding of CRM, social media, and integrated campaign execution across multiple channels.
• Exceptional project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Proven experience working with creative teams and agency partners to deliver high-quality marketing assets.
• Analytical mindset with experience building campaign reporting frameworks and translating data into actionable insights.
• Excellent written and verbal communication skills with the ability to influence and align cross-functional stakeholders.
• Highly collaborative, comfortable working across multiple business functions; familiarity with project management and marketing collaboration tools is a plus.
• Willingness to travel, up to 25% of time.

Preferred

• familiarity with project management and marketing collaboration tools is a plus.

Benefits

• Comprehensive Wellness Coverage – Competitive Medical, Vision, and Dental plans, including multiple FSAs (Health and Dependent Care).
• 401(k) Matching – 401(k) plan with up to 4% company matching contributions.
• Flexible Time Off – Take time off when you need it, as you need it, subject to business needs and manager approval.
• Paid Parental Leave – 8 week s of fully paid leave to support new parents and growing families.
• Company Paid Life Insurance – Basic company-paid life insurance equal to your annual salary.
• Lifestyle Spending Account – Receive up to $600 per year for eligible lifestyle-related services.
• Tuition Support – Up to $5,250 per year reimbursed for your continued education and development after 12 months of continuous service.
• 24/7 Employee Assistance Program – Free, confidential support for mental health, legal, financial, and family issues, including up to 5 free counseling sessions per year.
• Work from (M)Anywhere – Depending on your role, work from another location for up to 60 days per year.