Sr. Marketing Specialist at SmartEquip | Norwalk, CT | $75K/yr – $80K/yr

SmartEquip

Sr. Marketing Specialist

Norwalk, CT (On-site)

$75K/yr – $80K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own multi-channel demand and campaigns across 3+ channels including email, SEO/SEM, social, and display to drive pipeline.

Growth Infrastructure: Set up and monitor cross-channel programs, attribution, and CRM activity tied to campaign outcomes.
Demand Generation: Plan and execute email, SEO/SEM, social, and display programs aligned with revenue goals.
Market Intelligence: Research market trends and competitive insights to inform messaging and campaign decisions.

Job Description

Own multi-channel demand and campaigns across 3+ channels including email, SEO/SEM, social, and display to drive pipeline.

Responsibilities: Develop and manage multi-channel digital campaigns including email, SEO/SEM, social media, and display advertising.
Demand Generation: Support execution of global marketing and revenue team plans.
Market Intelligence: Research and synthesize market intelligence, industry trends, and competitive insights.
Analytics: Track and analyze developments impacting prospective and existing clients.
Reporting and CRM: Compile reports, track activities in CRM systems, and monitor ROI on marketing efforts.
Content & Social: Assist with directory submissions, case studies, testimonials, messaging, and media lists.
Communications: Support communication efforts including blog posts, sales collateral, newsletters, and social media content.
Events & Sponsorships: Coordinate events, conferences, sponsorships, and follow-up reporting.
Finance Collaboration: Collaborate with Finance team; create POs, send and track invoices.

SmartEquip

2.7 Glassdoor

SmartEquip is the leading technology standard for equipment lifecycle management, service, and procurement support for the global construction industry. The platform provides a seamless brand-enhancing experience for fleet owners, manufacturers, and distributors of complex equipment. SmartEquip enhances ROI for all Network participants by increasing equipment uptime, improving both technician wrench time and transaction accuracy, while reducing the total cost of equipment ownership. The SmartEquip Network currently supports more than 700 OEM brands, with over 95,000 users across more than 42,000 equipment locations globally. The Network supports over $1 billion in parts transactions annually and the company is led by veterans of construction, technology, and data sciences. Founded in 2000, SmartEquip is positioned to define tomorrow’s dynamic and evolving equipment industry.

Founded in 2000

Norwalk, Connecticut, USA

75 employees

www.smartequip.com

42% recommend to a friend

47% CEO approval