Responsibilities

• Own the operating system of the marketing team: intake, briefing, routing, approvals, versioning, and archive. Build the process where none exists and simplify it where it has grown heavy.
• Run project management in the team's tools of record. Every campaign, shoot, and asset has an owner, a due date, a status, and a dependency map that is current.
• Manage the marketing budget at the line item level: purchase orders, vendor onboarding, invoice reconciliation, and monthly accruals.
• Own vendor and agency relationships: photographers, videographers, retouchers, printers, fixtures and display fabricators, and freelance designers. Scope the work, negotiate the bid, hold the timeline.
• Own the master Roark GTM calendar end to end: seasonal launches, monthly campaigns, product drops, collaborations, wholesale prebook and at once windows, retail promotional moments, and always on content.
• Build the calendar backward from the commercial date. Work from line adoption and sales samples through sell in, then through consumer launch, so wholesale and DTC are never fighting the same week for the same asset.
• Publish and defend the critical path. Milestone dates for briefs, shoots, selects, retouching, copy, page builds, print files, and account deadlines, with named owners at every gate.
• Run the recurring calendar checkpoints: seasonal kickoff, monthly lock, weekly traffic. Surface conflicts and capacity problems early, while there is still time to solve them.
• Lead brand campaigns across every touchpoint so they read as one brand: assets for ecom and site, email and SMS, paid and organic social, owned retail, wholesale account marketing, catalog and print, packaging inserts, events, and PR support.
• Write and steward the go to market brief. Translate the seasonal story and commercial priorities into a single document creative, copy, ECOM, retail, and sales all work from.

Requirements

• Bachelor’s degree in marketing or related discipline or equivalent experience.
• Minimum of 5 years in marketing at a consumer brand, with meaningful time on the traditional marketing side: brand marketing, wholesale or retail marketing, trade marketing, or brand and creative operations. This hire needs traditional marketing experience at the brand or wholesale level. A performance marketing or agency only background is not a fit for this seat.
• Demonstrated ownership of a seasonal go to market calendar in an apparel, footwear, outdoor, action sports, or premium lifestyle business.
• Hands on project management experience running many workstreams, many stakeholders, and hard external deadlines at once, with a track record of hitting them.
• Real production experience: you have produced photo and video shoots and taken print and physical collateral through to delivery, not just briefed someone else to do it.
• Wholesale fluency. You are comfortable with prebook and at once, sell in versus sell thru, specialty versus Majors, drop ship, co op, and retailer asset requirements, and you know how a rep and a buyer actually use what you build.
• Retail marketing experience: windows, floor sets, in store signage, store communication, and store level activation.
• Strong written communication. You write a brief people can execute from and a status update people can act on.
• Proficiency across project management and creative operations tooling (for example Asana, and Elastic), plus working knowledge of Adobe Creative Suite files, DAM systems, and ecom platforms.
• Budget management experience: forecasting, tracking, reconciling, and defending a marketing spend.

Preferred

• Experience at a brand with both a healthy DTC and wholesale business, and a process to balance them efficiently.
• Familiarity with an B2B or PLM environment and with cross functional line adoption and sample calendars.
• Trade show and sales meeting production experience.
• Experience supporting international distribution partners.
• A genuine connection to the Outdoor world Roark lives in: Adventure travel, surf, running, climbing, trail, and the culture around it.

Benefits

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday
• Generous product gift program and all brand discounts
• Company bonus program
• 5 year and 10 year Milestone Anniversary travel gifts
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Company paid life insurance in accordance with plan guidelines
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year
• Paid beach and giveback days, bi-annual team building events and other in-person celebrations
• Work with talented and great people who share a love of Roark