Responsibilities

• Brainstorm and develop ideas for creative marketing campaigns for new and existing program offerings between two programs.
• Design and develop digital marketing assets such as viewbooks, newsletters, flyers and other promotional content for online and print.
• Create video content to post on social media and website for two grant funded programs.
• Conduct market research for requirements, habits and trends; Understand relevant industry news and industry influences.
• Update and manage department website using the Content Management System (CMS).
• Assist in data analytics and tools to help shape future marketing strategies for two grant funded programs.
• Manage SharePoint marketing sites and prioritize team members marketing requests.
• Support the Program Managers with various deliverables in support of strategic initiatives and business targets for two grant funded programs.

Requirements

• Associate’s degree in Public Relations/Communications, Marketing, or related field.
• - OR -
• 60 college credit hours or more towards a Bachelor’s degree in Public Relations/Communications, Marketing, or related field.
• Minimum of one (1) year professional experience in business, educational, or non-profit organization.
• Exceptional communications and writing skills.
• Thorough understanding of marketing elements (both traditional and digital marketing) and market research methods.
• Familiarity with web page design and formatting.
• Skilled in the use of general graphic design.
• Demonstrate ability to use journalistic storytelling techniques and copy editing.
• Reliable in completing assigned projects in a polished and timely manner.

Preferred

• Experience with Adobe Creative Cloud, Social Media scheduler (i.e. HootSuite, Buffer), Canva and other marketing tools.