Sr. Marketing Specialist

Responsibilities

• Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines independently
• Manages content development and pursuits process directly with the Business Development (BD) team
• Crafts compelling story content about clients, projects, people, and Gilbane and incorporates these differentiators into deliverables that address the unique client needs
• Ensures all external content and client deliverables align with Gilbane’s brand standards and messaging guidelines
• Participates in presell meetings and strategic brainstorms
• Leads the development and execution of marketing campaigns, branded content, awards and speaking submissions, and local event support to increase Gilbane’s market visibility
• Leads the development of internal and external communications including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
• Oversees the organization and maintenance of digital assets, ensuring efficient categorization and searchability while providing guidance and support to entry-level team members
• Leads data maintenance for assigned geography to ensure data integrity
• Conducts research for the different market sectors to understand our clients including who they are, what’s top of mind and key trends; analyzes, interprets, and communicates research with BD partners and local leadership as needed

Requirements

• Bachelor’s degree in Business, Marketing, or a related field
• 5-7 years relevant experience in the marketing and/or AEC industry
• Or equivalent combination of education and experience
• Advanced knowledge and skills in Adobe Creative Suite (primarily InDesign), Power Point, Unanet (or other CRM database), and Photography
• Excellent time management, organization, and communication skills
• Ability to work independently and collaboratively in a team
• Advanced writing and critical thinking skills
• Strong knowledge and skills in process management
• Strong knowledge of Gilbane services and advanced knowledge of construction management and industry awareness as a whole

Benefits

• Gilbane offers employees multi-dimensional training opportunities through a number of resources. While managing your responsibilities to projects, you will be able to enroll in trainings through our award-winning Gilbane University to build leadership and technical skills.
• Gilbane offers a competitive total compensation package which includes competitive health and welfare benefits and a generous profit-sharing/401k plan.