Sr. Marketing Operations Specialist

Responsibilities

• Own the design, creation, and management of standardized reports, dashboards, and KPIs for marketing and the lead-to-opportunity funnel.
• Visually represent results and deliver actionable insights and data-driven recommendations to marketing and sales stakeholders on a regular cadence.
• Own funnel, campaign attribution, and digital source tracking analytics, driving improvements in performance and connecting marketing activity to pipeline, bookings, and forecast.
• Manage and facilitate the lead-to-opportunity process in partnership with Marketing Operations, Sales, and Channel teams.
• Manage, troubleshoot, and enhance the marketing data architecture to ensure lead quality and data quality within Salesforce.com and connected marketing systems.
• Audit and maintain processes and data definitions to ensure the accuracy and integrity of marketing and pipeline data.
• Maintain data taxonomies, data definitions, and SLAs for user reference, along with documentation on processes, policies, and relevant training materials.
• Be the marketing data champion, collaborating with Marketing Operations, Sales Operations, and Business Applications (IT) to optimize the data architecture across the full MarTech and sales tech stack.
• Lead cross-functional analyses and task forces that use data to drive improvements across the company and increase overall revenue growth.
• Deliver recommendations that increase efficiency across acquisition and retention marketing channels and inform pipeline planning.

Requirements

• Bachelor's degree required; an emphasis in Business, Finance, Economics, Statistics, or a related analytical field is preferred.
• 3-5+ years of marketing analytics, marketing operations, or sales operations experience in B2B SaaS required.
• Hands-on experience with Salesforce.com required, along with working knowledge of BI tools such as Domo, PowerBI, and analytics tools such as Full Circle Insights.
• Solid understanding of B2B marketing analytics, including funnel and waterfall frameworks, attribution modeling, and UTM tracking.
• Advanced Excel skills and proficiency with the MS Office Suite.
• Experience with Marketo, RingLead, and ZoomInfo is a nice to have.
• Strong analytical skills, disciplined attention to detail, and a highly organized, thorough approach, applying critical thinking so that every recommendation is supported by a logical review of the data.
• Demonstrated ability to take initiative, work flexibly, and prioritize and manage multiple assignments with competing deadlines and minimal direct supervision.
• Ability to conceptualize, plan, and document effectively, with strong project and time management skills.
• Clear and frequent communicator who keeps leadership and colleagues informed of relevant issues and updates.

Preferred

• Experience with Marketo, RingLead, and ZoomInfo is a nice to have.