Sr. Marketing Operations Specialist

Responsibilities

• - Campaign Operations: Set up, test, and deploy marketing campaigns, including email, webinars, and events using our marketing automation platform (Customer.io). This includes building and coding emails using HTML and Liquid code.
• - Data Management: Maintain accuracy and cleanliness of marketing data within Salesforce and Customer.io; manage lead capture, enrichment workflows, and routing using Clay and Cargo.
• - Technology Support: Administer, optimize, and troubleshoot our core marketing technology stack, including Customer.io (email automation), Salesforce (CRM), Clay and Cargo (data enrichment and activation), and Tray.io (workflow automation).
• - Reporting & Analytics: Support monthly and ad hoc marketing performance reporting, campaign analysis, and dashboard management.
• - Process Improvement: Document and help streamline processes for campaign operations, lead management, and attribution.
• - Automation Management: Build, manage, and optimize automation workflows in Tray.io that support both PLG and sales-led motions, including lead routing, lifecycle triggers, and cross-system data syncs.
• - Cross-functional Collaboration: Partner with growth, sales, and revenue operations to align on campaign execution, pipeline quality, and programs impact.
• - Learn and master our marketing automation, CRM, and related marketing tech in your first 45 days.
• - Consistently execute campaign setup, QA, and launch with a high level of accuracy and timeliness from a templatized approach ensuring repeatability and scale and speed
• - Proactively surface data quality or process issues and collaborate on solutions.

Requirements

• - 3–5 years of experience in marketing operations, revenue operations, or a related field.
• - Bachelor’s degree in marketing, business, analytics, or a related field (or relevant internship/work experience).
• - Demonstrated experience in marketing technology, data analytics, and digital marketing operations.
• - Advanced proficiency in Liquid code for dynamic email content, including the ability to build and maintain scalable, reusable email modules.
• - Hands-on experience with Salesforce and Customer.io (or similar marketing automation platforms); proficiency in Excel/Google Sheets.
• - Highly detail-oriented, analytical, and organized; proven ability to take initiative and drive results independently.
• - Ability to own projects end to end — from scoping and execution to delivery — with minimal oversight, in a lite-agile environment with regular check-ins and feedback.
• - Excellent verbal and written communication skills, collaboration between technical and non-technical resources.

Preferred

• - 4+ experience using marketing automation and CRMs (Customer.io, Salesforce, etc.).
• - Experience in Sr. B2B SaaS or technology industry.
• - Experience in a blended sales-led/PLG models is a plus.
• - Experience in event operations is a plus.
• - Experience with Sales Engagement Platforms is a plus.
• - Experience with automation and workflow tools such as Tray.io, Zapier, or AI-assisted development tools like Cursor is a plus.
• - Experience with AI/LLM tools such as Claude, ChatGPT, Gemini, or similar platforms is a plus.

Benefits

• - Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.
• - Perks and benefits may vary based on employment type, location, and more.