Own the marketing agentic AI program end to end, turning business needs into scalable AI capabilities and adoption across marketing teams.

• Own the AI roadmap and governance for marketing, from opportunity discovery to pilot and scale with cross-functional partners.
• Translate marketing needs into clear capability requirements and success criteria to guide AI use case development.
• Define and apply frameworks to measure AI value and impact across the marketing organization.
• Distinguish between tightly controlled workflows and exploratory AI, guiding governance and implementation across the tech stack.
• Build and implement agentic workflows and AI-enabled solutions across marketing.
• Bridge marketing with IT, Commercial Ops, Sales, and Legal to sustain execution momentum and shared understanding.
• Pressure-test proposed solutions for feasibility, durability, and long-term relevance as AI evolves.
• Stay ahead of AI innovations and advocate for thoughtful adoption while maintaining stakeholder feedback loops.
• Design, document, and govern marketing processes and standards that can migrate to AI and improve adoption.
• Establish AI project governance to ensure initiatives deliver measurable business value.

Requirements

• 10+ years of professional experience in marketing operations with a focus on process and technology with a Bachelor's degree in communications, marketing, business, or a related field.
• Proven experience in marketing operations, business systems, process optimization, agent delivery, and governance—preferably in a complex, matrixed organization.
• Strong understanding of how marketing teams practically work—and where friction, inefficiency, or opportunity exists within marketing technology stacks, system integration, and workflow design.
• Demonstrated ability to translate between business needs and technical teams by simplifying complexity, creating scalable processes, and influencing cross-functional stakeholders without needing to be the hands-on implementer.
• Comfort operating in ambiguity, with the judgment to know when precision and control are required versus exploratory solutions.
• Curiosity and confidence to explore new technologies—especially agentic AI and automation—including roadmaps, prioritizing use cases, and partnering to deliver AI initiatives responsibly.
• Recent experience establishing lightweight governance models for AI/MarTech work to drive clarity, accountability, and adoption.
• Experience in change management and guiding teams through transitions with clear communication and support to ensure successful adoption of new tools and processes.
• Exceptional communication skills with the ability to clarify, align, and influence across disciplines, and to convey complex technical concepts to non-technical audiences.

Preferred

• Prior experience with Salesforce Data Cloud, Salesforce Marketing Cloud Account Engagement (fka Pardot), Asana, HockeyStack, and/or 6Sense (desirable).

Benefits

• We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off