Sr. Marketing Operations Manager (AI Strategy & Innovation) at Cognex Corporation | Natick, MA | $120K/yr – $220K/yr

Cognex Corporation

Sr. Marketing Operations Manager (AI Strategy & Innovation)

Natick, MA (Hybrid)

$120K/yr – $220K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Own AI-driven marketing operations strategy and tool integrations to automate tasks and improve ROI.

Own AI strategy to automate marketing tasks and optimize campaigns.
Must-have: 8+ years in technical marketing operations in B2B.
Standout: cross-functional collaboration and ROI modeling with finance.

Job Description

Responsibilities

Develop and execute a strategy to leverage AI for experimentation, innovation, efficiency, automation, and performance within the Marketing function
Develop a repeatable approach to identify AI tools and/or AI capabilities that can automate tasks such as lead scoring, data cleansing, data enrichment, data segmentation and analysis, and campaign personalization and optimization. Test tools and capabilities and present findings along with recommendations to stakeholders.
Develop new use cases to infuse AI prompts and workflows into our daily processes to enable the Marketing team to be more efficient. Train Marketers on to use new tools or capabilities within existing tools.
Research new use cases and tools to expand and/or enrich our tech stack and processes. Stay on top of industry trends and surface ideas to keep up with global best practices.
Manage, analyze and optimize the MarTech stack, including Salesforce Account Engagement (Pardot), Knak, ZoomInfo, Ringlead, TransPerfect, Vonage, HVS, and Qualified Chat. Ensure data flows between tools are accurate and workflows within the tools are running properly. Work closely with stakeholders to resolve any issues or implement enhancements.
Plan and integrate 3rd party tools with Salesforce CRM or Salesforce Account Engagement (Pardot). Handle requirements gathering, submit IT requests, be the marketing point-of-contact, conduct user testing, provide status updates to stakeholders and drive implementation through to completion. Ensure end-users are properly notified and trained on new tools and processes. Gather end-user feedback and request enhancements post-launch, as needed.
Collaborate with other teams (Sales, IT, Sales Operations, Sales Enablement, Demand Generation, Digital Marketing) to optimize existing tools to ensure our current tech stack meets the business’ needs. Manage enhancement requests from concept to completion including end-user training.
Evaluate and experiment with new tools to improve capabilities and streamline operations. Conduct vendor demos with IT to evaluate new solutions as needed.
Audit our existing marketing data set to identify gaps and inconsistencies. Recommend new workflow builds, process changes, or data remediation to have consistent and reliable data.
Analyze monthly KPI data to uncover actionable insights, identifying trends and opportunities for lead to revenue optimization. Present these findings at weekly meetings with stakeholders.
Work with finance to create models that measure ROI to inform project prioritization, budget requirements, and resource allocation. Work with finance throughout the project to ensure ROI is captured and tracked as modeled.

Requirements

Bachelor’s degree in Marketing, Business, Information Technology, or a related field, or equivalent work experience.
8+ years of experience in a highly technical marketing operations or marketing analyst role, as part of a B2B organization
8+ years of experience in a highly technical marketing operations or marketing analyst role, as part of a B2B organization

Preferred

Admin experience with Marketing Automation platforms required, preferably Salesforce’s Account Engagement (Pardot), including experience with marketing automation workflows and best practices.
Experience with Salesforce CRM, Qualified Chat, Knak, Monday.com, TransPerfect, ZoomInfo, Ringlead or similar technology strongly preferred.
Hands-on experience using AI for B2B Marketing use cases, creating native workflows or using purpose-built workflow tools, and building agents within CRM or marketing platforms.
Strong analytical skills for data interpretation, analysis, and insights. Ability to p create and provide recommendations and next steps based on analysis.
Ability to manage complex, cross-functional projects in a B2B environment with a wide range of stakeholders.
Effective communication and collaboration skills for working with international and cross-functional teams.

Benefits

This position provides a comprehensive benefits package, including health, dental, and vision insurance; a 401(k) retirement plan with company matching; employer-paid disability, family leave, and life insurance; paid time off (including holidays); optional voluntary benefits; and recognition and wellness programs.

Cognex Corporation

3.7 Glassdoor

For over 40 years, Cognex has been making advanced machine vision easy, paving the way for manufacturing and distribution companies to get faster, smarter, and more efficient through automation. Innovative technology in our vision sensors and systems solves critical manufacturing and distribution challenges, providing unparalleled performance for industries from automotive to consumer electronics to packaged goods. Cognex makes these tools more capable and easier to deploy thanks to a longstanding focus on AI, helping factories and warehouses improve quality and maximize efficiency without needing highly technical expertise. We are headquartered near Boston, USA, with locations in over 30 countries and more than 30,000 customers worldwide. Learn more at cognex.com.

Founded in 1981

Natick, Massachusetts, USA

2.6K employees (120 in marketing)

www.cognex.com

68% recommend to a friend

72% CEO approval