Sr. Marketing Manager

Responsibilities

• Oversee and manage all creative and advertising activities within the Marketing Department to support the District, its facilities, and events.
• Provides updates to the Director of Marketing on department projects and event marketing.
• Reinforces department goals and vision to all direct reports and continually implements this strategy into overall communications.
• Responsible for planning and execution of District marketing, advertising strategies, and marketing activations.
• Coordinates marketing materials and performs market research with various leaders and partners on marketing campaigns. The intended results of these strategies are to drive growth in revenue, brand recognition, customer database and repeat visits.
• Directs activities to develop new markets, increase market share and maintain a competitive position.
• Lead POC for all large marketing campaigns, including creating the marketing plan and strategy, budget allocation and execution (NCAA, Great Outdoors Comedy Festival, PFD Music Festival, etc.)
• Reviews and approves advertising campaigns for events including television, radio, outdoor and print ad buys. Monitors performance of marketing plans and strategies with the Marketing Manager and Coordinators against forecasts and budgets and adjusts as appropriate.
• Responsible for media buying of TV, OTT, Radio, OOH, Digital, and Print advertising. Works with station partners on promotions and added value marketing efforts.
• Compiles, reviews and approves Marketing Settlement packets including paid and added value efforts completed to support the show.

Requirements

• Bachelor’s degree in marketing
• Ten years of experience and progressive responsibility with a broad focus in venue marketing or live entertainment, including strategic planning, advertising, public relations, and media, design
• Excellent communication skills and ability to maintain effective relationships at all levels of the organization, outside business contacts, and with the public
• Proven leadership experience managing diverse teams, including full-time and part-time staff, and external creative partners or agencies
• Proven experience in media buying across TV, OTT, radio, outdoor, digital, and print platforms, including performance tracking and budget optimization
• Knowledge of principles and practices of general business administration including personnel practices and employment laws, program budgeting, general accounting, financial analysis, and fiscal management practices
• Ability to prepare complex reports, correspondence, charts, layouts, forms, handbooks, memoranda and other information and instructions with strong mathematical skills
• Must be customer service oriented and have excellent verbal and written communication skills with the ability to multi-task
• Must be very flexible to adapt to changing procedures, systems, and event loads while maintaining a good overall attitude towards fellow employees, and clientele
• Ability to work in a challenging environment dealing with sensitive issues and maintain confidentially

Benefits

• 100% Employer paid Medical and Dental for employees only coverage
• Employer paid Life Insurance and Long-Term Disability
• Paid time off
• Paid holidays
• Pension through Washington State Retirement
• 457 Deferred Compensation
• Flexible Spending Account
• Employee Assistance Program