Marketing Lead, Azuki TCG

Responsibilities

• Lead product and set campaigns. Define the target audience, product story and priorities for new sets and product releases. Plan announcements, reveals, education, ordering and launch activity, working with game, creative and distribution colleagues to keep claims accurate and materials ready.
• Own the marketing timeline and creative delivery. Set the overall marketing calendar, asset deadlines and dependencies. Coordinate with internal stakeholders and the creative team to deliver work on time. Write creative briefs that explain the audience, objective, required assets and why they're needed. Resolve dependencies and raise risks early.
• Direct content and creator marketing. Set priorities across social, video, email and web. Personally write and edit copy and product messaging. Work with our publishing and creator specialist to select partners and formats, and give contributors clear direction and timely feedback.
• Connect campaigns to purchase and play. Coordinate with field growth, organized play and distribution on player acquisition, retailer materials and repeat participation. Manage campaign budgets and use audience response, purchase intent, sales and player signals to improve results.

Requirements

• Experience leading marketing campaigns in TCGs, tabletop games, video games or relevant entertainment, with clear examples of your personal contribution and results.
• Strong writing, editing and creative judgment. You can turn a game feature, mechanic or character into a compelling message and give useful creative feedback.
• Understanding of TCG players, collectors, creators and local game stores, including what drives discovery, purchase, first play and repeat participation.
• Ability to own campaigns independently, manage budgets and deadlines, and coordinate across disciplines on a lean team. You make sound recommendations and challenge ideas constructively.

Preferred

• Direct experience marketing a paper TCG or tabletop game, including creator partnerships or retailer programs.
• Personal participation in TCG play or collecting, and familiarity with relevant player communities.