Director of Marketing

Responsibilities

• Develop and execute marketing plans for Core Ventures’ Anytime Fitness and StretchLab locations.
• Translate company growth goals into clear campaigns, budgets, timelines, and location-level priorities.
• Maintain a coordinated marketing calendar covering promotions, content, community events, and seasonal opportunities.
• Adapt national brand campaigns for local execution while following each franchise’s brand standards.
• Manage campaigns that generate qualified prospects and support membership sales.
• Partner with operations and location leaders to connect marketing efforts with appointments, introductory visits, tours, and new memberships.
• Evaluate the full customer journey—from initial interest through the first visit and membership decision—to identify opportunities for improvement.
• Develop referral, reactivation, and member engagement campaigns in partnership with operations.
• Develop community partnerships with businesses, employers, and complementary organizations.
• Support local events, cross-promotions, and outreach that introduce each location to prospective members.

Requirements

• Experience owning marketing campaigns from planning through execution and measurement.
• A record of supporting customer acquisition or membership growth in a consumer-facing business.
• Strong digital marketing knowledge, including paid media, social media, email, and local marketing.
• Excellent writing skills and the ability to develop clear, compelling messaging for different audiences.
• Strong organization and follow-through across multiple locations and competing deadlines.
• Confidence working with business leaders, location managers, and outside partners.
• Sound judgment about budgets, priorities, and marketing performance.
• Experience in fitness, wellness, franchising, or another multi-location service business is preferred.
• A relevant degree or equivalent practical experience.

Benefits

• Medical, dental, vision options
• Simple IRA with company match
• Complimentary Anytime Fitness membership
• Employee discounts
• Professional growth opportunities within a rapidly expanding group