Vice President, Marketing

Responsibilities

• Product Marketing: develop essential value proposition, product positioning, messaging for IVL products and oversee development of marketing campaigns and essential collateral.
• Product Launches: responsible for go-to-market strategies for new IVL products, which in addition to above, include pricing, inventory planning, account targeting and segmentation and sales support.
• Brand Strategy: oversee development and enhancement of corporate and product visual identity and brand voice. Select and optimally manage communications all channels in print, digital and social media.
• Marketing Operations: oversee medical conference strategy and investments in associated assets. Oversee planning and execution of global and national commercial team meetings and events.
• Product Development Portfolio & Strategy: provide input into product development programs, especially for core IVL markets, which may include acting as executive sponsor for various PDP programs. market and opportunity assessments, market research and physician feedback, design input for new products, active participation in product development team(s) and portfolio prioritization and planning.
• Communications & PR: Oversee internal communications and public relations functions, managing direct team and consultants as needed.
• Provide critical input into IVL-related evidence strategy, including publications and podium planning, and investigator-initiated research grants.
• Provide key strategic direction to scientific communications.
• Ensure performance and development of multiple teams, in addition to marketing functional excellence, and growth and retention of key talent.
• Partner closely with marketing leadership, US and EU sales, cross-functional colleagues (including clinical, manufacturing, R&D, regulatory and finance), senior management and key physicians.

Requirements

• Minimum 15 years of experience in a leadership role in medical device environment.
• BA or equivalent experience is required.
• MBA or advanced degree is highly desired.
• Working knowledge of business finances, strategic planning, strategic marketing and sales, product development, operations and logistics.
• Understanding and awareness of healthcare market and competitive environment.
• Understanding of working in worldwide regulated environment
• Experience with balloon catheter platforms used for cardiologists, interventional radiologists and vascular surgeons is preferred.
• Medical device experience in the vascular space is preferred.
• Understanding of PR, IR and social media marketing and advertising channels is preferred.
• Proven ability to design, build and manage excellent performance out of a team including goal setting, feedback, career development, and performance management.

Preferred

• MBA or advanced degree is highly desired.
• Experience with balloon catheter platforms used for cardiologists, interventional radiologists and vascular surgeons is preferred.
• Medical device experience in the vascular space is preferred.
• Understanding of PR, IR and social media marketing and advertising channels is preferred.
• Experience partnering in M&A or acquisition.
• Experience in both start-up environments and large company preferred.

Benefits

• Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
• This position is eligible to participate in the Company’s long-term incentive program.