Manager, Marketing

Responsibilities

• Develop marketing strategies for each film release, including overall branding and the organic and paid media strategies, working closely with the CEO and COO
• Set campaign KPIs for each release, and track and report reach, engagement, conversion, and return on spend
• Decode data into actionable insights and specific recommendations to optimize creative, audience targeting, and media spend in real time
• Deliver post-campaign reports and contribute to release post-mortems with the Chief of Staff, so learnings carry into future campaigns
• Support acquisitions by developing marketing concepts and cost estimates for target titles
• Own the creation, delivery, and management of all marketing assets for each film, including trailers, posters, key art, stills, clips, featurettes, EPKs, social content, press materials, discussion guides, in-venue displays, and merchandise
• Shape the marketing campaign and specific assets across every stage of release – theatrical, events, digital, physical media, and awards
• Develop original content and concepts that transcend traditional promotional materials, created in partnership with filmmakers, talent, and audiences
• Write clear creative briefs for vendors and partners, and manage the feedback process on cuts, design, key art, and copy
• Hire and manage a bench of creative vendors such as trailer houses, editors, designers, and freelancers

Requirements

• 5+ years of marketing experience in film, media, or entertainment
• Track record of working on feature film release campaigns from start to finish, with hands-on experience designing creative, writing copy, buying media, and analyzing results
• Discerning creative taste and marketing instincts that translate naturally into clear, actionable insights and notes
• Exceptional project management skills with a track record of running campaigns across multiple stakeholders and timelines
• Fluency in how social platforms and creator communities work, and in how paid and organic media support each other
• Hands-on experience running paid social and digital campaigns, and working with media agencies
• Excellent storytelling and writing, evident in presentations, communications, marketing collateral, and social content
• Highly organized with strong attention to detail
• Proficiency with Canva, Adobe Creative Suite, Microsoft Office, Airtable, and Google Workspace
• Eligibility to work in the United States

Benefits

• Our benefits package includes medical, dental, and vision insurance for employees and their families, 401(k), and paid time off (vacation, sick leave, and public holidays).