Sr. Marketing Manager

Responsibilities

• Oversee and manage all creative and advertising activities within the Marketing Department to support the District, its facilities, and events.
• Provides updates to the Director of Marketing on department projects and event marketing.
• Reinforces department goals and vision to all direct reports and continually implements this strategy into overall communications.
• Responsible for planning and execution of District marketing, advertising strategies, and marketing activations.
• Coordinates marketing materials and performs market research with various leaders and partners on marketing campaigns. The intended results of these strategies are to drive growth in revenue, brand recognition, customer database and repeat visits.
• Directs activities to develop new markets, increase market share and maintain a competitive position.
• Lead POC for all large marketing campaigns, including creating the marketing plan and strategy, budget allocation and execution (NCAA, Great Outdoors Comedy Festival, PFD Music Festival, etc.)
• Reviews and approves advertising campaigns for events including television, radio, outdoor and print ad buys. Monitors performance of marketing plans and strategies with the Marketing Manager and Coordinators against forecasts and budgets and adjusts as appropriate.
• Responsible for media buying of TV, OTT, Radio, OOH, Digital, and Print advertising. Works with station partners on promotions and added value marketing efforts.
• Compiles, reviews and approves Marketing Settlement packets including paid and added value efforts completed to support the show.