Sr. Marketing Data Analyst

Responsibilities

• Own weekly, monthly, and quarterly performance reporting across the full funnel, by program, channel, segment, and campaign.
• Analyze leads, pipeline, bookings, and units by channel, segment, and sales motion.
• Quantify marketing's influence on Growth outcomes.
• Build and maintain attribution and influence models that tie marketing activity to pipeline and revenue.
• Design diagnostic dashboards in HEX that answer business questions at a glance for any audience.
• Investigate changes in performance proactively. Isolate root causes across channels, segments, and funnel stages, and recommend an action, not just a readout.
• Support demand modeling and forecasting for Acquisition and Growth.
• Present findings and recommendations to VP, CMO, and Finance audiences.
• Build buy-in and manage expectations through clear status, results, and next steps.

Requirements

• Experience with marketing mix modeling, incrementality testing, or multi-touch attribution.
• Hands-on use of AI tools to automate analysis and reporting.
• Python or R for data analysis and statistical modeling.
• Familiarity with Salesforce and marketing automation data.
• Working knowledge of financial and budgeting concepts.
• MBA or advanced quantitative degree.
• Must have
• 5+ years in marketing analytics, growth analytics, business analytics, or a similar role. B2B SaaS preferred.
• Advanced SQL and hands-on experience with a cloud data warehouse (Snowflake preferred).
• Demonstrated experience with funnel analysis and attribution modeling across multiple channels.

Benefits

• Regular full-time employees are eligible for benefits - see here .