Senior Marketing Analytics Manager

Responsibilities

• Lead the development and operational delivery of web analytics and SEO capabilities to enable tracking and optimize site usage, content consumption, and user loyalty. Define, implement, govern, and maintain enterprise standards for web analytics reporting so data can be consistently reported, queried, filtered, and presented for decision-making.
• Advise Society leadership and business stakeholders on measurement strategy and develop dashboards, analyses, and recommendations that inform business and digital performance decisions.
• Recommend and help shape the strategic direction, growth, and evolution of the enterprise web analytics program, ensuring alignment with organizational priorities, global best practices, industry trends, and product changes.
• Create mechanisms to encourage and support web analytics literacy among staff. Develop and facilitate training for users of ACS analytics platforms and build a repository of web analytics training materials.
• Troubleshoot and support issues involving our web analytics and tagging implementations. Ensure all design decisions, implementation strategies are documented and available to all.
• Lead the day-to-day relationship with analytics vendor(s), including setting priorities, monitoring deliverables, addressing risks and issues, and advising on service and capability needs.
• Provide and manage access to analytics tools (e.g., Adobe Analytics/Customer Journey Analytics, Content Square, Clarity, Verint ForeSee, SEMRush) for ACS staff, consultants, and vendors, as needed.
• Maintain deep knowledge of the digital analytics field, trends, and product landscape. Evaluate the effectiveness, business value, and fit of analytics tools and practices, and recommend changes, enhancements, investments, or discontinuation.
• Participate in other projects as needed/assigned.

Requirements

• Bachelor’s degree in Marketing, Business Analytics/Data Science, Computer Science, Engineering, or other technical discipline, or equivalent experience required.

Preferred

• Cultural and global awareness, experience leading enterprise analytics initiatives, and prior work within large, complex organizations are highly desirable.

Benefits

• ACS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account or health care savings account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, and 4-week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills, experience, and location.