Senior Analyst, Media Measurement

Responsibilities

• Acquisition performance across channels (paid social, SEM, affiliate, streaming, podcast, etc.), plus site funnel and lead/email capture — from diagnosing what changed to recommending where the next dollar goes
• Our measurement framework: triangulating incrementality tests, marketing mix modeling, and platform-reported results into one view of channel performance the business trusts
• MMM leadership: validating the model’s inputs and outputs, pressure-testing results against what we know about the business, and turning them into budget recommendations
• Test design and readout for A/B and incrementality tests (geo holdouts, conversion lift, matched market), including sizing, power, guardrails, and a clear go/no-go call
• The unit economics of a new member (predictive LTV, LTV:CPA) and what they mean for acquisition strategy, targets, and tradeoffs
• Weekly channel deep dives and the business reviews where acquisition decisions are made
• Self-service reporting in Power BI and clean, documented data the growth team can use without filing a ticket
• The bar for analytical quality on the team, including mentoring junior analysts and reviewing their work

Requirements

• 4+ years in analytics, with at least 3 in marketing or acquisition analytics (DTC, subscription, e-commerce, or an agency)
• Advanced SQL that you write : multi-step CTEs, window functions, cohort and funnel construction, deduplicating event and order data, and debugging queries someone else wrote. Databricks and dbt experience a plus.
• The desire to ask, answer, and own some of the most interesting and critical questions at ButcherBox
• Comfort with making decisions with incomplete data
• Proficiency in Power BI including data modeling, not just building visuals
• Hands-on experience designing and reading incrementality tests, and deep understanding of how MMM works and where it breaks
• A track record of recommendations that changed spend, targets, or strategy — and you can tell us what happened next
• A bias towards action – an overriding sense of “so what?” should guide every analysis
• Ability to present to senior, non-technical stakeholders with concision: lead with the answer, defend it under questioning, and say “I don’t know yet” when that’s the true answer
• Willingness to push back, including on senior stakeholders, when the data says something different from what they want to hear

Benefits

• Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
• Financial: 401(k) with generous employer match
• Annual bonus based on company performance
• Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
• Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
• Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
• Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more