Sr. Manager, Sports Marketing

Responsibilities

• Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes.
• Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally.
• With Athlete Marketing Managers and the National Athlete Marketing team, identify, develop and build relationships with local athlete talent.
• Influence and contribute to the annual Region Sports Marketing Business Plan.
• Lead the project management and execution of local Red Bull Sports Marketing events.
• Use knowledge of local sports scenes and sports landscape to inform development of new event concepts.
• Oversee regional Sports Marketing resources to maximize the impact of local events.
• Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events.
• Work with Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community.
• Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies.

Requirements

• 5+ years of experience in Marketing with a focus on sports, athletes, and consumers.
• Experience & knowledge managing Events, Athlete, Team partnerships and NIL; including negotiation, contract management, and activation planning.
• An understanding of traditional and non-traditional brand marketing strategies.
• A history of taking ideas from conceptual ideation to execution.
• Experience with identifying different sports trends and scenes on a regional and national level.
• Experience managing complex budgets, agency/vendor partners, and resource allocation across multiple projects or markets.
• Experience leading teams, managing direct reports, and developing talent across multiple markets or functions.
• Strong understanding of mainstream, emerging, and local sports cultures, with the ability to identify relevant trends, communities, talent, and storytelling opportunities with an emphasis on content.

Benefits

• Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).