Director of Content & Sponsorship Strategy

Orlando, FL (Hybrid)

$95K/yr – $110K/yrDirector/Executive10+ years expFull time

Posted 5 days ago

Job Summary

Own end-to-end conference content strategy and sponsorship programs for medical devices, healthcare IT, and pharma, coordinating speakers, academic rigor, and sponsor activations across multi-track events.

  • Lead speaker recruitment, program design, and on-site logistics
  • Drive sponsorship ROI and partner coordination

Job Description

Responsibilities

  • Develop and execute multi-track conference content covering medical devices, healthcare IT, pharma, biotech, and related sectors, including keynotes, panels, and workshops tailored to diverse audiences (executives, procurement, researchers, start-ups)
  • Design pre-, at-, and post-show programming to extend engagement and value across the full event lifecycle
  • Oversee poster sessions, abstract submissions, and research presentations to ensure academic and scientific rigor
  • Identify, vet, and secure speakers and subject matter experts; manage disclosures, bios, and conflict-of-interest checks
  • Use attendee feedback and market insights to continually refine programming
  • Ensure all content meets regulatory and compliance standards (FDA, PhRMA, EFPIA)
  • Design and sell tiered thought leadership sponsorship packages aligned with sponsor goals
  • Act as the main liaison between sponsors and internal teams, overseeing fulfillment timelines, activations, and contractual deliverables
  • Track sponsorship performance and ROI, and identify opportunities to enhance sponsor value
  • Build relationships with industry leaders and key opinion leaders to inform content and attract high-profile contributors

Requirements

  • 10+ years of progressive experience in content development, event programming, or sponsorship management within the tradeshow, conference, or healthcare/pharmaceutical events industry, including 5-7 years specifically in medical education or healthcare event management
  • Proven experience managing accredited educational programs for healthcare professionals
  • Background in the pharmaceutical, medical device, or broader healthcare industry
  • Strong understanding of the pharmaceutical/medical device regulatory landscape (FDA, EMA) and compliance frameworks (PhRMA Code, EFPIA)
  • Familiarity with medical terminology, clinical practice, and healthcare industry trends
  • Knowledge of tradeshow and event best practices, including experiential and content marketing, thought leadership, and hybrid/digital event formats
  • Strong strategic thinking, with the ability to translate business goals into effective content and sponsorship programs
  • Excellent relationship-building and communication skills, with the ability to engage senior-level stakeholders
  • Solid commercial acumen, including sponsorship sales, contract management, and ROI analysis
  • Strong attention to detail, particularly around medical content accuracy

Benefits

  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 450 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.Informa Markets is a division of Informa PLC.

Founded in 2006
London, England, GBR
3.2K employees (811 in marketing)

Salaries

Posted range

$95K/yr – $110K/yr

Taken straight from the job posting.

Sponsorship Marketing median pay in the United States

$90K/yr

Most pay falls between $70K and $153K. Based on 105 salaries.

See all Informa Markets salaries

Marketing Team

Marketing Team Size
685 (22% of company)
Median Career Experience
40 years
Median Tenure
16.8 years
Marketing Roles Posted (Last 30 Days)
6

Traffic Signals

Monthly Visitors
83.2K
Traffic Source Mix
Search
46.2%
Direct
41.1%
Referral
9.6%
Social
1.9%
Paid
0.9%

Headcount Trend

Current headcount: ~3.2K

Director of Content & Sponsorship Strategy

Informa Markets · Orlando, FL · Hybrid